BUNTIN Drinks to Saint Britney in Black Abbey Brewing Company’s Latest Campaign

As Black Abbey Brewing Company’s lead brand and advertising partner, BUNTIN set out to define the brand’s defiant and independent tone and gain credibility among notoriously hard-to-convince craft beer connoisseurs.

The irreverent Patron Saints campaign – created in partnership with Elastic Pictures – features an animated world inspired by Monty Python and Adult Swim. It shines a light on the Black Abbey believers, a congregation of craft beer drinkers who know how to appreciate good beer and good times that can only come from a beer that’s created and not made.

The full campaign, which launched March 17, will appear across on-premise, retail POS, web and social media, and can be viewed here.