As Black Abbey Brewing Company’s lead brand and advertising partner, BUNTIN set out to define the brand’s defiant and independent tone and gain credibility among notoriously hard-to-convince craft beer connoisseurs.

The irreverent Patron Saints campaign – created in partnership with Elastic Pictures – features an animated world inspired by Monty Python and Adult Swim. It shines a light on the Black Abbey believers, a congregation of craft beer drinkers who know how to appreciate good beer and good times that can only come from a beer that’s created and not made.

The full campaign, which launched March 17, will appear across on-premise, retail POS, web and social media, and can be viewed here.