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Bumble Tackles Race and Fetishisation in 'Dating These Days'

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The series created by Mr. President highlights the realities of dating in 2020

Bumble Tackles Race and Fetishisation in 'Dating These Days'

Bumble, the women-first social networking app, has today launched a new campaign highlighting the challenges and intersectional considerations of dating. 

The series, called 'Dating These Days', features unfiltered conversations on the topics of dating and fetishisation, bias, modern masculinity and intimacy.

Dating has drastically changed in 2020. Whether it’s the important conversations about race and equality in relationships, or the realities of having safe sex post-lockdown, the way we are connecting to each other has never been more important. 

With the easing of lockdown rules, people are excited to start dating again but Bumble found that 1 in 3 people are still nervous about meeting dates in person due to the lack of understanding in what is acceptable and safe in the new world of dating. 

In order to help people navigate the conversations, Bumble has launched a mini-series starring Radio 1 DJ and presenter Clara Amfo, singer Sinead Harnett, and people who use Bumble speaking to friends and family about their lived experiences and perspectives. 

‘Dating These Days’ was produced in collaboration with Mr President and will run for four weeks with a new 3 minute episode every Wednesday on @bumble_uk. 

Naomi Walkland, Bumble’s head of UK & Ireland, said: “We know that our community has been doing a lot of thinking over the past six months about what’s important to them in life and love. Coming out of lockdown, more than half of the people who use Bumble are looking for meaningful connections. This means seeking people who respect your values and priorities, but these conversations aren’t always easy. ‘Dating These Days’ is part of our continued efforts to help people navigate open and honest conversations, both big and small.”

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Client

Advertiser: Bumble

Creative Agency

Creative Agency: Mr. President

Production Company

Production Company: Missing Link Films

Genres: Documentary

Categories: Dating, Sports and Leisure

Mr. President, Thu, 27 Aug 2020 14:00:12 GMT