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Bumble Bee Reels in Flavourful Lunch Prep with Stop Motion Animation

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The Many reinforces the benefits of Bumble Bee pasta through the speedy spots

Bumble Bee Reels in Flavourful Lunch Prep with Stop Motion Animation

Following Bumble Bee Seafood’s Yes! Bumble Bee! campaign that put tuna in unexpected places but, frankly, where it rightfully belongs, Bumble Bee is back with more deliciousness. This time, we’re bringing tuna to life using stop motion animation in 'Tuna Penne, Pronto' and 'Mediterranean-Meets-Albacore Salad.'

Especially when working in the office or remotely (or let’s face it, juggling kids and pets), lunch often consists of whatever can be thrown together quickly or delivered between meetings. But sometimes, we all find ourselves with a bit more time to enjoy the spoils of a well-prepared midday meal.

Whether you’re time-crunched or time is on your side, our latest work for Bumble Bee shows us all how Bumble Bee offers something all lunch lovers can appreciate—speed and versatility.

The series of :15 and :06 stop motion shorts feature sonic landscapes that reinforce the benefits of Bumble Bee. Whether that means enhancing your quick pasta lunch with lemon pepper flavoured wild-caught tuna or introducing delicious wild-caught albacore to your Mediterranean salad, these quick stop motion videos don’t just stimulate the appetite, they connect with consumers on a subconscious level - communicating ‘speed’ and ‘versatility’ through sound. 

With The Many’s media group at the helm, the work is currently airing across paid social channels including Pinterest, Facebook, and Instagram with animated banners running programmatically.


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CREDITS

Client: Bumble Bee Seafoods

SVP Brand Marketing: Daniel Hofmeister

VP of Brand Management: Jeanine Lewis Canales

Director of Marketing - Brand Management: Jeremy Zavoral

Director of Marketing: Dana Kowal

Associate Digital Marketing Manager: Anna George

Agency: The Many

Executive Creative Director, Partner: Damien Eley

Creative Director: Adam Flanagan

Associate Creative Director: Annie Johnston

Associate Creative Director: Ashley Milhollin

Copywriter: Bryce Pangman

Art Director: Harper Biewen

Designer: Patrick Cambria

Managing Director, Brand and Social: Todd Lombardo

Group Brand Director: John Line

Senior Brand Director: Pamela Lloyd

Senior Brand Director: Kevin Fuller

Senior Project Manager: Madeline Gali

Project Manager: Tori Landin

Group Strategy Director: Melissa Cabral

Director of Social Strategy: Harriet Riley

Strategy Director: Nicole Fuhrman

Producer: Kimberly Vorse

Senior Producer: Morgan Menco

Assistant Production Coordinator: Connor Bland

Director of Communications: Amanda Cosindas

Managing Director of Media Services: Davis Jones

Group Director of Analytics and Strategy: Vanessa Shanahan

Analytics Lead: Sean Desmond

Group Media Director: Alex Barnes

Media Director: Jaclyn VanSloten

Associate Media Director: Caroline Tambling

Media Supervisor: Anissa Sanders

Senior Digital Planner: Katie Sullivan

Media Planner: Catherine Nguyen

Production Company: Ancient Order

Director and Executive Producer: Jack Zegarski

Director and Executive Producer: Kyle Arneson

Production Manager: Rachel Powell

Storyboard Artist: Jeff Bounthavong

Storyboard Artist: Dante Tumminello

Animation Director: Quique Rivera

Animator: Jackie Cadiente

Animation Assistant: Mengxi Yang

DP: Charles Schner

First AC: Luca Cioci

Gaffer: Jared Berman

Still Photographer: Liz Ehlers

Photo Assistant: Peter Koocheradis

Prop Stylist: Amy Chinelli

Prop Stylist Assistance: Francesca Gabrielle

Prop Stylist Assistance: Dorothy Hoover

Art Assistant: Andrew Wright

Food Stylist (Stop Motion): Marah Abel

Food Stylist (Photo): Joanna Holbek

Food Stylist Assistant: Jason Stroh

Food Stylist Assistant: Yash Dhillon

Editor: Matt Mariska

VFX Artist: Andrew Babick

VFX Artist: Larry Ho

Colorist: Stephen Arkle

Sound Designer and Mixer: Alex Ball

PA: Henrik Larsen

Categories: Food, Rice, Pasta and Noodles

The Many, Fri, 23 Jul 2021 19:18:35 GMT