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Bullion’s Joe Wilson Directs Euphoric Video for Sub Focus and Wilkinson Amidst Lockdown

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‘Just Hold On’, is the breakbeat banger all shot during lockdown
Bullion’s Joe Wilson Directs Euphoric Video for Sub Focus and Wilkinson Amidst Lockdown

In early March, amidst the increasing threat of the coronavirus and protocols changing at a rapid pace, Bullion director Joe Wilson was tasked with shooting a video to match the euphoria of Sub Focus and Wilkinson’s new anthem ‘Just Hold On’. Simplicity was key in this shoot and Joe had the idea of two girls who find themselves becoming overwhelmed by a transcendental experience at dawn after a night out.

Joe’s idea emerged after reading accounts of rituals that took place at stone circles around the country over the last 5000 years and from watching ‘Glastonbury the Movie’ (1996) – a film about the festival before television cameras arrived in 1993.

With the impact of the coronavirus around the country becoming more apparent,practicality was high on the agenda for producer Ersan. Luckily, Joe’s idea for one outdoor location in Wiltshire allowed for the shoot to go ahead, complying with Covid-19 protocols. Shooting at sunrise meant the small crew had a tight window to shoot but the handheld camera meant they could be mobile and move quickly when the light was just right.

Following the shoot, Joe and Ed Hubert, who shot the 16mm film, enlisted the help of James Holcombe who would manipulate the film. James operates from an isolated studio – even in normal times – and he was able to use an old film camera in his studio to reshoot the footage while simultaneously adding optical in-camera effects.

James’ work ‘produces this incredible, unpredictable look that worked perfectly with the hazy fragmented feel we were trying to create’ – Joe Wilson.


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Client

Client: Virgin EMI Records

Artist: Sub Focus / Wilkinson

Commissioner: John Moule

Production Company

Production Company: Bullion Productions

Director: Joe Wilson

Producer: Ersan Beskardes

PM: Rachel Bashford

DOP: Ed Hubert

AD: Danny Rumbelow

Focus Puller: Richard Savage

Loader: Oliver Dahmen

Runner: Jay Notley

Film Lab

Film Lab: Cinelab London

Commercials Producer: Aarti Mahtani

Creative Director: Joce Capper

Movement

Movement: Simon Donnellon

Movement: Simon Donnellon

Casting

Casting: Jinjo Casting

Post Production

Editor: Filippo Mira

Colourist: Myles Bevan

Film Artist: James Holcombe

Movement
Representation
OB Management

Categories: Music video, Short Films and Music Videos

Bullion Productions, Wed, 17 Jun 2020 09:52:02 GMT