Gear Seven/Arc Studios/Shift
Wake The Town
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Bullion's Jack Newman Busts Out the Mic for New Pringles Taxi Ad


Isobar kicks off the summer with 'Pringleoke' stunt

Bullion's Jack Newman Busts Out the Mic for New Pringles Taxi Ad

Bullion's Jack Newman - in association with Isobar - has created this high-octane, totally relatable "Pringleoke" piece, which sees Pringles kick-off the summer with their chips….and music! Two perfect ingredients to get your summer going.   We all secretly love a little sing along-especially when we think no-one’s looking.  Jack subtly links this consumer insight with the irresistibility of Pringles to create a light-hearted, feel-good film that’s perfect for the summer!

Director Jack Newman commented: "The key to delivering the smash hit Pringles "Taxi" piece was to drive as many genuine and natural reactions as possible from the public. Substantial planning, design and agency collaboration went into developing the unique taxi as we devised a cunning plan to get passengers to sing… as though no-one was watching. We concealed  one-way mirrors between the driver’s cabin and passenger seats, an Alexa mini, along with smaller, black magic cameras hidden in speaker boxes. We wanted the passengers to lose themselves in their own private space, escaping from the real world for a just a few moments so they could enjoy letting their hair down. The reactions from people were just amazing and we had such a laugh making it."


Post Production / VFX
Agency / Creative
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Confectionery , Food

Bullion Productions, Tue, 02 Aug 2016 13:49:06 GMT