Wed, 12 Jan 2022 13:48:00 GMT
Bullion have partnered with children’s charity Magic Breakfast to raise awareness of the widespread poverty and hunger being faced by families across the UK. The issue has been brought to life in a new emotive film, ‘No Child Too Hungry to Learn’, which paints a powerful picture of families living in food insecurity and the 2.5 million UK children at risk of starting the day hungry.
The six-minute film provides a moving account of hunger and poverty, featuring real families sharing their experiences of struggling to feed themselves and their children. Shockingly, one mother reflects on a time when she had to resort to eating dog food as a child, while another, who works as a Community Nurse, describes having sleepless nights worrying about when she’ll have enough to pay for the food shop to feed her two young boys. The film also highlights the work Magic Breakfast does to help tackle child hunger in schools, and the impact breakfast can have on a child’s ability to break out of the cycle of poverty.
Bullion Director Alexandra Green commented: “I set out to make an honest, impactful film that presents the actuality of hunger in the UK, featuring families that experience food insecurity day-to-day; a real-life portrait using an emotive montage of voiceover and visual imagery to highlight the truth of the families.
“It was important to debunk myths around food poverty and create an environment with total trust so the families felt comfortable to open up about the reality of their situations without shame or stigma. I also wanted to ensure we had a broad range of families from different areas – poverty is a country-wide issue which looks different in different postcodes.
“I hope the audience will connect to the families and children at the heart of this film, and are left with a deeper understanding of the social, economic and variable factors that all play into child poverty – with an unrivalled feeling of being compelled to create change.”
For over 20 years Magic Breakfast has provided healthy breakfasts to children in schools, the charity currently supports over 200,000 children in over 1,000 schools across England and Scotland. All3Media and Bullion joined forces with Magic Breakfast last Christmas after staff voted for the food charity to receive its Christmas donation. Subsequently All3Media’s Bullion Productions committed to making a film with director Alexandra Green, to highlight the work of Magic Breakfast and the impact of child hunger on education.=view more - Creative
Magic Breakfast: Jo Matthews
Director: Alexandra Green
Producer: Paris Palmer
Exec Producer: Jack Newman
Production Company: Bullion Productions
Editor: Peter Davies
Grade: Jessica Vile
Sound Mix: Klong
DOP: Beatriz Delgado Mena
1st AC: Alex Kingston
Sound Recordist: Ed Eaton
DOP: Steve Cardno
Sound Recordist: Kyle Allan
DOP: Henry Lockyer
Sound Recordist: Ariel Sultan
Categories: Charity, Corporate, Social and PSAsBullion Productions, Wed, 12 Jan 2022 13:48:00 GMT