Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Building Tomorrow Charity Launches 'Selfie' Campaign To Raise Donations

Creative 0 Add to collection

Young & Laramore create entirely social and digital way to help Ugandan children

Building Tomorrow Charity Launches 'Selfie' Campaign To Raise Donations

Building Tomorrow and ad agency Young & Laramore have partnered together to launch an entirely social/PR campaign called #GiveUsYourTomorrow aimed at Millennials.

The #GiveUsYourTomorrow campaign issues a series of social media challenges, including “Bare Your Bedhead” (asking users to post early-morning photos of unruly hair), “Awkward Adolescent” (posting photos or videos from puberty), and “Sing Your Heart Out” (posting videos of singing). For each person who completes the challenge, the challenger pays $2 to Building Tomorrow.

Building Tomorrow is a charity that builds schools in Uganda, the youngest nation in the world with 1/2 of the population under the age of 15, and in desperate need of improved education. Y&L conducted proprietary research and came away with some great insights about Millennials' desire to engage in social good. Y&L was able to collaborate with A-list talent such as Noah and the Whale, the Improv group, Captain Hippo (part of Lorne Michael's Above Average production company) and illustrator, Brian Rea. 

For more information on the campaign and how to participate, click here


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Charity, Corporate, Social and PSAs

lbbonline.com, Thu, 24 Apr 2014 12:17:56 GMT