Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Building a Sustainable Future for Our Industry



Advertising Association president Keith Weed presents keynote speech at LEAD 2019 event

Building a Sustainable Future for Our Industry

Advertising Association president, Keith Weed, today delivered a keynote speech to 300 UK advertising industry leaders at King’s Place to close the industry’s annual summit. His theme of ‘Building a Sustainable Future for Our Industry’ called for a system change within the UK advertising industry to address the long-term decline in public trust of advertising. It included the announcement of the publication of a white paper at the ISBA Annual Conference on March 5th which will set out, in detail, the key initiatives to be taken up by a cross-industry group made up of advertisers, agencies and media owners and led by the Advertising Association, the IPA and ISBA.

Keith Weed, president, Advertising Association, said: “Ultimately, advertising does good but with trust in decline, we risk it losing that positive influence. A brand without trust is simply a product and advertising without trust is just noise. The Advertising Association is pioneering a change to rebuild public trust in advertising but success requires collaboration from all industry players. It’s trust or bust and I choose trust.”

The keynote address covered Weed’s views for the long-term decline in public trust of advertising, referencing research from the UK advertising industry think tank, Credos, among others. Key initiatives planned by the UK advertising industry include:

1. Reducing the negative impact of bombardment

2. Best Practice to address excessive frequency and re-targeting

3. Raising awareness of self-regulation of advertising content

4. Raising awareness of effective regulation of data usage in advertising

5. Gathering industry-wide support advertising as a force for good

Stephen Woodford, chief executive, Advertising Association, said: “Trust is at the top of our agenda this year and in the years ahead. The time has come for a collective effort, a true system change, to ensure the long-term health and sustainability of our industry for future generations of creative talent.”

view more - The Sustainability Channel
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Advertising Association, Wed, 30 Jan 2019 12:46:36 GMT