Clemenger BBDO Melbourne
Thu, 27 Mar 2014 10:36:31 GMT
Clemenger BBDO Melbourne and Snickers staged a candid camera-style experiment on the streets of Melbourne to prove that construction workers are just not themselves when they’re hungry.
On a construction site in central Melbourne, a team of builders (actors) offered comments to passing pedestrians and office workers. The twist? The builders surprised and delighted the unsuspecting passers-by with positive and empowering compliments, even eulogising about gender politics and feminist theory, much to the amusement of the unsuspecting general public.
Clemenger BBDO Melbourne Executive Creative Director Ant Keogh says making the campaign has been a lot of fun for the Agency: “It’s not always easy to create a local adaptation of a global theme, but with Snickers, it’s been an absolute delight. The whole premise of ‘You’re not you when you’re hungry’ gives us enormous scope,” he said.
Brad Cole, Bars Segment Lead is thrilled with the result: “There were a few nervous moments while we were filming the reactions but the public took the experiment in the spirit in which it was intended – to charm and amuse them,” he said.
Marketing Director: Matthew Graham
Group Marketing Manager: Brad Cole
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Copywriter: Andre Hull
Art Director: Lee Sunter
Senior Producer - TV: Lisa Moro
Planning Director: Michael Derepas
Planner: Matt Pearce
Group Account Director: Jennifer Chin
Senior Account Director: Tim Clark
Director: Nick Kelly, The Sweet Shop
Camera Operators: Andrew Dunlop / Chas Mackinnon / Jimmy Harmsworth
Editor: Graeme Pereira, The Butchery
Producer: Nikolas Aulich, The Sweet Shop
Production Company: Wilf Sweetland (MD) / Edward Pontifex (EP), The Sweet Shop
Post Production Company: The Butchery / The Refinery
Flame Artist: Eugene Richards, The Refinery
Sound Designer/Engineer: Stevo Williams, Flagstaff Studios
Sound House: Flagstaff Studios
Categories: Food, ConfectioneryClemenger BBDO Melbourne, Thu, 27 Mar 2014 10:36:31 GMT