Jones Knowles Ritchie
Mon, 10 Feb 2020 00:05:37 GMT
Jones Knowles Ritchie, the agency that brought you ‘Bud America’ is at it again, this time helping the King of Beers become the King of Social.
Budweiser SelfieBud is a special edition label designed as a mirror image logo to look its best in selfie mode on Instagram, Facebook, Snapchat, TikTok and WeChat, and to finally give Bud fans a beer that looks as good as they do on social media.
“SelfieBud is the first Bud in history made for the selfie generation,” said Lisa Smith, executive creative director at Jones Knowles Ritchie. “Brands spend millions of dollars to look their best on social media, yet there are still many untapped opportunities to innovate with identity and design to make the most impact on these platforms. If phone cameras can flip our beloved brand logos correctly, why shouldn’t our social media apps?”
SelfieBud made its exclusive debut at the BUDX Miami Super Bowl Weekend takeover where over 200 influential 'Kings of Culture' from over 20 countries including Gabrielle Union and Dwyane Wade, Halsey, Black Eyed Peas, Diplo, De La Soul and Channel Tres were in attendance.
While most attention this weekend is on TV ads, Smith isn’t counting out the power of the smaller screen: “What better time than the Super Bowl, one of the biggest social media moments of the year, to introduce SelfieBud to the ‘Kings of Culture’ and to the world?”
“Through BUDX in Miami, we’re going to deliver a unique Super Bowl experience for culture creators and celebrities alike, claiming Budweiser’s crown as the top place to be during the Super Bowl LIV weekend,” said Steve Arkley, global vice president of marketing for Budweiser.
This isn’t the first time that Budweiser has partnered with Jones Knowles Ritchie to make a cultural statement right on its bottles and cans - the agency famously helped Bud rebrand to ‘America’ in the run up to the 2016 U.S. presidential election. At the time, Budweiser said that it had built a strong enough brand equity to take its name off of packaging - and the same can now be said for flipping its logo in pursuit of a great selfie.
To follow along during the events and see SelfieBud in action, check out #SelfieBud on Instagram.
Advertiser: Anheuser-Busch InBev
Creative Agency: Jones Knowles Ritchie
Genres: Music performance, Idents
Categories: Beers, Alcoholic BeveragesJones Knowles Ritchie, Mon, 10 Feb 2020 00:05:37 GMT