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Budweiser’s Clydesdale Comeback Is a Super Bowl-sized Story of American Resilience

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Vayner Media and academy award winning director Chloé Zhao capture the journey of a beloved Budweiser Clydesdale in the brand’s Super Bowl LVI commercial

Budweiser’s Clydesdale Comeback Is a Super Bowl-sized Story of American Resilience


After sitting out last year’s Super Bowl for the first time in 37 years to support COVID-19 vaccine awareness, Budweiser is back with a commercial spotlighting a beloved Budweiser Clydesdale’s path to recovery. In a story that symbolises the resiliency that the people of America continue to show through difficult times, the message is clear. The spot, entitled ‘A Clydesdale’s Journey’ follows a Clydesdale horse overcoming challenges, helped by its own determination and the bond it shares with a dog, stableman and vet.

In a press release for the Super Bowl spot, Daniel Blake, group VP of marketing at Budweiser & Value, Anheuser-Busch says: “As America’s beer, we wanted to come back to the Super Bowl with a message of strength and resilience.” He continues: “Budweiser has a history of supporting the country through difficult times and reminding communities across America that better days are ahead. With this Super Bowl spot, our goal was to highlight the perseverance and determination of the country and depict that by coming together, we can grow and move forward stronger than before.”




Created by VaynerMedia - their first Super Bowl ad with Budweiser - and directed by Academy Award winner Chloé Zhao, A Clydesdale’s Journey, is set to a Gary Clark Jr. arrangement of the national anthem, and through Chloé’s “deeply human” lens, the spot depicts a story that hopefully anyone can empathise with. In the press release, the director says: "We all fall down in life and the journey to healing is often painful, long and solitary. To tell a story of perseverance, hope and friendship through the lens of the beloved Clydesdales really resonated with me."

The Budweiser Clydesdales, have been involved in Anheuser-Busch's television ads since the ‘50s, making their Super Bowl debut in 1975. They are now a staple of Anheuser-Busch's heritage and Super Bowl campaigns, including this one - culminating with the message, “Down never means out,” and reminding viewers that anything is surmountable with perseverance.

Fans can view the 30-second version of A Clydesdale’s Journey during the Super Bowl and can check out Budweiser’s YouTube page for the full 60-second spot.




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Budweiser

Daniel Blake: VP of Budweiser and Value Brands

Kristina Punwani: Budweiser Head of Marketing

Veronica Sperry: Sr. Brand Manager - Budweiser

AB Procurement

Luke Radliff: Manager, Marketing Procurement

Extreme Reach

Hank Robbins: Talent & Rights Manager

Budweiser Clydesdales at Anheuser-Busch InBev

Dave Hennen: Herd Manager

Jon Pate: Director, Clydesdale Operations

Turtle Ranch

Robin Wiltshire: Horse Trainer

Kate Wiltshire: Horse Trainer

VaynerMedia

Rob Lenois: Chief Creative Officer

Tom Christmann: Executive Creative Director

Brian Steele: Creative Director

Kevin O’Connell: Sr. Copywriter

Luke Ulery: Sr. Art Director

Wanda Pogue: Chief Strategy Officer

David Cortes: VP, Integrated Strategy

Deanna Der: Senior Strategist

Nick Miaritis: EVP, Client Services

Connor Bryant: SVP, Client Services

Joe Leotta: VP, Group Account Director

George Quiroz: Account Director

Jamie Somerstein: Sr. Account Executive

Kevin Murga: Director, Project Management

Anna Guo: Project Manager

Bruce Andreini: SVP, Production

Victoria Bennett: Executive Producer

Taylor Vance: Associate Producer

Jaymie Lipman: VP, Director of Business Affairs

SUPERPRIME

CHLOE ZHAO: Director

REBECCA SKINNER: Managing Director / EP

MICHELLE ROSS: Managing Director / Sales

CHARLOTTE WOODHEAD: Executive Producer

MATT SANDERS: Head of Production

ALEXANDRA LISEE: Producer

JOSHUA JAMES RICHARDS: DP

ANTHONY GASPARO: Production Designer

APRIL NAPIER: Costume Designer

ROBIN @ TURTLE FARM: HORSES, EDDIE THE DOG

Exile Edit

Shane Reid: Editor

Shane Van: Editorial Assistant / Junior Editor

Victoria Clifton: Producer

Sasha Hirschfeld: Executive Producer

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Andrew Manning: Producer

Sharon Cha: Producer

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Jade Kim: 2D Lead

Clairellen Wallin: Executive Producer

Mia Saunders: Producer

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Vicky Ferraro: Executive Producer

Eleni Giannopoulos: Producer

Austin Ferreira: Transfer Engineer

Xander Zooi: Transfer Engineer

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Michael Merriman: Camera Op

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Carter Smith: 2ND A.C.

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Dan Magat: Gaffer

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Gordon Hale: Electric

Drew Nelson: Electric

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Felipe Restrepo: Set Dresser / 399

Scott Betty: On Set Dresser

Erik Macray: Set Dresser

Andre Price: Set Dresser

Rick Craft: Set Dresser

Jason Richards: Set Dresser

George Zamora: Special Effects

Simon White: Special Effects

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Dave Valdez Jr.: Scenic

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April Napier: Costume Designer

Thom Murray: Costume Assistant

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Marlin George: VTR

Hanna Collins: Sound

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Romulo HernandezL Chef Driver

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Aiesha Colvin: American Humane

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Alejandro Curiel: Catering Assistant

Production Support

Yule Owens: Craft Service

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Oscar Ramos: PA

Gary Dunkel: PA

Jamaal Taylor: PA

Eric Crawford: PA

Jake Billow: PA

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Rasheed Clarke: PA

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Equipment / Service

ANIMAL MONITOR: American Humane

ANIMAL TRAINER - DOG: Check the Gate

ANIMAL TRAINER - HORSES: Turtle Ranch

CAMERA: Arri Rental

CAMERA CAR: Pursuit Systems

CAR RENTAL: Midway Rentals

CAR SERVICE: LA Link

CATERER (1/12): Hollywood / Califa Catering

CRAFT SERVICE: Yule Owens

DOLLY: Chapman Leonard

GENERATOR: Ample Power

GRIP: Grip Fix Inc.

GRIP: MBS

HARD DRIVES: Film Tools

INSURANCE: AON Albert G. Ruben

LIGHTING: Light Force Rentals

MESSENGER: Accurate Express

MOHO: ZIo Studios

PAYROLL - Crew: Revolution

PROD. SUPPLIES: Hot Bricks

SATELLITE TRUCK: Setnet

SECURITY: Per Locations

SHIPPING: FedEX

TRUCKING - PROD.: Hot Bricks

TRUCKING - CAM.: Avon Rents

VIDEO VILLAGE VAN: Manhappanin Inc.

VTR: Michael Moretti

WALKIES: Hot Bricks

Genres: Storytelling

Categories: Events, Sports and Leisure

VaynerMedia, Wed, 02 Feb 2022 17:35:00 GMT