VaynerMedia
Wed, 02 Feb 2022 17:35:00 GMT
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Budweiser’s Clydesdale Comeback Is a Super Bowl-sized Story of American Resilience
Vayner Media and academy award winning director Chloé Zhao capture the journey of a beloved Budweiser Clydesdale in the brand’s Super Bowl LVI commercial
After sitting out last year’s Super Bowl for the first time in 37 years to support COVID-19 vaccine awareness, Budweiser is back with a commercial spotlighting a beloved Budweiser Clydesdale’s path to recovery. In a story that symbolises the resiliency that the people of America continue to show through difficult times, the message is clear. The spot, entitled ‘A Clydesdale’s Journey’ follows a Clydesdale horse overcoming challenges, helped by its own determination and the bond it shares with a dog, stableman and vet.
In a press release for the Super Bowl spot, Daniel Blake, group VP of marketing at Budweiser & Value, Anheuser-Busch says: “As America’s beer, we wanted to come back to the Super Bowl with a message of strength and resilience.” He continues: “Budweiser has a history of supporting the country through difficult times and reminding communities across America that better days are ahead. With this Super Bowl spot, our goal was to highlight the perseverance and determination of the country and depict that by coming together, we can grow and move forward stronger than before.”
Created by VaynerMedia - their first Super Bowl ad with Budweiser - and directed by Academy Award winner Chloé Zhao, A Clydesdale’s Journey, is set to a Gary Clark Jr. arrangement of the national anthem, and through Chloé’s “deeply human” lens, the spot depicts a story that hopefully anyone can empathise with. In the press release, the director says: "We all fall down in life and the journey to healing is often painful, long and solitary. To tell a story of perseverance, hope and friendship through the lens of the beloved Clydesdales really resonated with me."
The Budweiser Clydesdales, have been involved in Anheuser-Busch's television ads since the ‘50s, making their Super Bowl debut in 1975. They are now a staple of Anheuser-Busch's heritage and Super Bowl campaigns, including this one - culminating with the message, “Down never means out,” and reminding viewers that anything is surmountable with perseverance.
Fans can view the 30-second version of A Clydesdale’s Journey during the Super Bowl and can check out Budweiser’s YouTube page for the full 60-second spot.
Budweiser
Daniel Blake: VP of Budweiser and Value Brands
Kristina Punwani: Budweiser Head of Marketing
Veronica Sperry: Sr. Brand Manager - Budweiser
AB Procurement
Luke Radliff: Manager, Marketing Procurement
Extreme Reach
Hank Robbins: Talent & Rights Manager
Budweiser Clydesdales at Anheuser-Busch InBev
Dave Hennen: Herd Manager
Jon Pate: Director, Clydesdale Operations
Turtle Ranch
Robin Wiltshire: Horse Trainer
Kate Wiltshire: Horse Trainer
VaynerMedia
Rob Lenois: Chief Creative Officer
Tom Christmann: Executive Creative Director
Brian Steele: Creative Director
Kevin O’Connell: Sr. Copywriter
Luke Ulery: Sr. Art Director
Wanda Pogue: Chief Strategy Officer
David Cortes: VP, Integrated Strategy
Deanna Der: Senior Strategist
Nick Miaritis: EVP, Client Services
Connor Bryant: SVP, Client Services
Joe Leotta: VP, Group Account Director
George Quiroz: Account Director
Jamie Somerstein: Sr. Account Executive
Kevin Murga: Director, Project Management
Anna Guo: Project Manager
Bruce Andreini: SVP, Production
Victoria Bennett: Executive Producer
Taylor Vance: Associate Producer
Jaymie Lipman: VP, Director of Business Affairs
SUPERPRIME
CHLOE ZHAO: Director
REBECCA SKINNER: Managing Director / EP
MICHELLE ROSS: Managing Director / Sales
CHARLOTTE WOODHEAD: Executive Producer
MATT SANDERS: Head of Production
ALEXANDRA LISEE: Producer
JOSHUA JAMES RICHARDS: DP
ANTHONY GASPARO: Production Designer
APRIL NAPIER: Costume Designer
ROBIN @ TURTLE FARM: HORSES, EDDIE THE DOG
Exile Edit
Shane Reid: Editor
Shane Van: Editorial Assistant / Junior Editor
Victoria Clifton: Producer
Sasha Hirschfeld: Executive Producer
JSM Music
Joel Simon: CEO / CCO
Jeff Fiorello: VP / Executive Producer
Norm Felker: Producer
Andrew Manning: Producer
Sharon Cha: Producer
The Mill
Mario Stipinovich: CD / Set Supervisor
Jeff Lopez: 3D Lead / HOD
Jade Kim: 2D Lead
Clairellen Wallin: Executive Producer
Mia Saunders: Producer
Wave Studios
Aaron Reynolds: Sound Designer / Mixer
Vicky Ferraro: Executive Producer
Eleni Giannopoulos: Producer
Austin Ferreira: Transfer Engineer
Xander Zooi: Transfer Engineer
Claxton Projects
Bryan Schutmaat: Photographer
Michael Friberg: Photo Assistant
Tom Claxton: Agent
Double The Line
Angel Ochoa: DTL
Camera
Joshua James Richards: DP
Michael Merriman: Camera Op
Charles Bae: 1st A.C.
Carter Smith: 2ND A.C.
Ryan Rayner: 1ST AC - B Cam
Matt Schouten: D.I.T.
Dan Skinner: D.I.T. - Internet
Electric
Dan Magat: Gaffer
Jesse Crusing: Best Boy Electric
Tommy Krattiger: Electric
Gordon Hale: Electric
Drew Nelson: Electric
Gabe Valenzuela: Electric Driver / 399
Grip
Jeff Kunkel: Key Grip
Joe Chouchanian: Best Boy Grip
Matt Michaels: Best Boy Grip
Terry Ruffner: Grip
Vic Chouchanian: Grip
Dave Morrison: Grip
Art Department
Anthony Gasparo: Production Designer
Charles Varga: Art Director
Pepper Nguyen: Art Coordinator
Marisa Collins: Set Decorator
Brad Dorsey: Prop Master
Nick Perez: Prop Assistant
Colby Berlin Henkens: Lead Person
Craig Osler: Product Specialist
Felipe Restrepo: Set Dresser / 399
Scott Betty: On Set Dresser
Erik Macray: Set Dresser
Andre Price: Set Dresser
Rick Craft: Set Dresser
Jason Richards: Set Dresser
George Zamora: Special Effects
Simon White: Special Effects
Miles Richman: Scenic
Dave Valdez Jr.: Scenic
Angelica Negrete: Scenic
Jeremy Newhouse: Greensman
Jeff McGinnis: Greensman
Vanities
April Napier: Costume Designer
Thom Murray: Costume Assistant
Yuriko Bondies: Make-Up Artist
Script/VTR/Sound
Jessie West: Script Supervisor
Marlin George: VTR
Hanna Collins: Sound
Location/Transportation
Nick Morley: Location Manager
Sami Soulagheh: Gang Boss
Brian Eastveld: Water Truck Driver
Johnny Escobedo: Van Driver
Matt Moss: Driver
Romulo HernandezL Chef Driver
Duke Stevens: Driver - Grip Truck
Animals
Sue Chipperton: Animal Trainer
Tamara Reynolds: Animal Trainer
Aiesha Colvin: American Humane
Catering
Marcos Ponce: Catering Assistant
Florentino Hernandez: Catering Assistant
Alejandro Curiel: Catering Assistant
Production Support
Yule Owens: Craft Service
Andrew Licciardi: Office PA
Jill Youngblood: Office PA
Oscar Ramos: PA
Gary Dunkel: PA
Jamaal Taylor: PA
Eric Crawford: PA
Jake Billow: PA
Danielle Kahl: PA
Monica Sanchez: PA
Iris Navarro: PA
Benoit Regent: PA
Rasheed Clarke: PA
Talent
Catlin Clifford: Stableman
Cynthia Orsini-Dahl: Vet
Health and Safety
Axel Montoya: Medic
Yeajean Moon: Covid Compliance Manager
Ari Dyrek: Covid Compliance Assistant
Evan Aretz: Covid Compliance Assistant
Equipment / Service
ANIMAL MONITOR: American Humane
ANIMAL TRAINER - DOG: Check the Gate
ANIMAL TRAINER - HORSES: Turtle Ranch
CAMERA: Arri Rental
CAMERA CAR: Pursuit Systems
CAR RENTAL: Midway Rentals
CAR SERVICE: LA Link
CATERER (1/12): Hollywood / Califa Catering
CRAFT SERVICE: Yule Owens
DOLLY: Chapman Leonard
GENERATOR: Ample Power
GRIP: Grip Fix Inc.
GRIP: MBS
HARD DRIVES: Film Tools
INSURANCE: AON Albert G. Ruben
LIGHTING: Light Force Rentals
MESSENGER: Accurate Express
MOHO: ZIo Studios
PAYROLL - Crew: Revolution
PROD. SUPPLIES: Hot Bricks
SATELLITE TRUCK: Setnet
SECURITY: Per Locations
SHIPPING: FedEX
TRUCKING - PROD.: Hot Bricks
TRUCKING - CAM.: Avon Rents
VIDEO VILLAGE VAN: Manhappanin Inc.
VTR: Michael Moretti
WALKIES: Hot Bricks
Genres: Storytelling
Categories: Events, Sports and Leisure
VaynerMedia, Wed, 02 Feb 2022 17:35:00 GMT
