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Budweiser Unites Rock Bands from around Brazil to Prove #RockIsAlive


Africa summons recently-formed Brazilian rock brands to a funeral to show the world that rock isn't dead

Budweiser Unites Rock Bands from around Brazil to Prove #RockIsAlive
In many countries, July 13th is considered the International Day of Rock ‘N’ Roll, in honor of the Live Aid mega event that happened on that day in 1985. In Brazil, this day is special as brands of all genres seize the opportunity to launch new campaigns. Budweiser, the beer that has always stimulated the production of independent music, could not be left out.
Thus, alongside creative agency Africa, Budweiser launched a stunt based on a famous statement by Gene Simmons. In 2014, the legendary Kiss bassist gave an interview where he proclaimed the death of Rock 'N' Roll. Five years later, Budweiser invited Andreas Kisser, another legendary rock star and Sepultura’s band guitarist, to help prove that #RockIsAlive. Andreas features as the conductor who leads new bands from the Brazilian independent scene into a funeral rock 'n' roll march that mocks Gene's statement.

In a church-like setting, a depiction of death walks to the altar where it’s confronted by Andreas. The rock star picks up his guitar and heads to the stage where he begins to play a heavy metal funeral march. Then, the new bands are revealed and the funeral march is played in an explosive rock opera. Hashtag #RockIsAlive confirms they are not dead.

To celebrate the International Rock ‘N’ Roll day, Budweiser commits to record upcoming rock ‘n’ roll bands in its own studio in Brazil, called B-Side, to help keep the good new rock ‘n’ roll alive.



Title: International Day of Rock
Agency: Africa
Client: Ambev
Product: Budweiser
CCO: Sergio Gordilho
ECD: Matias Menendez
Creative team: Rodrigo Barbosa / Fernando Marar / Alexandre Giampaoli / Andriws Vilela
Client Services: Carol Boccia / Heloisa Pupim / Francine Pellacani / Vinicius Lopes / Rafael Mattos
Media: Antonio Arbex / Bruna Morano / Leonardo Araujo / Fabio Vannucci
Planning: Rodrigo Maroni / Jose Lucas de Paula / Daniela Ferrari
Digital Strategy: Sabrina Teixeira
Agency Producers: Rodrigo Ferrari / Tais Olhiara / Ian Inglez

Production Company: YOURMAMA
Director: Cassu
Executive Producers: Mayra Faour Auad / Andre Pinho / Fernando Carvalho
Coordinator: Joao da Terra
D.O.P.: Mauricio Padilha
Production Art Director: Ana Henriques
Production Director: Latino Melo
Production Client Services: Patricia Caldas / Manoella Coelho da Fonseca / Roberta Noc
Director Assistant: Bianca Bennecke
Costume Designer: Guga Saraiva
Make up: Aline Matias
Post-production Coordinator: Vivi Torre
Post-production Client Services: Malaika Cipriano
Post-production: Warriors VFX
Editing: Akira
Post-producer: Cris Arbex
Research: Yuri Gurilinha
Color Grading: Marla Colour Grading
Sound Design: Satelite Audio 
Musical Directors: Roberto Coelho / Kito Siqueira / Daniel Iasbeck
Sound Production: Satelite Team
Sound Client Services: Renata Costa / Nicole Bonnet
Sound Post-production: Satelite Team

Client approval: Ricardo Dias / Bruna Buas / Alice Alcantara / Mariana Bier
view more - Creative
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Genres: Music & Sound Design, Musical, Music performance

Categories: Alcoholic Beverages, Beers

Africa, Fri, 12 Jul 2019 22:23:51 GMT