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Budweiser Raises a Glass to Vegas Golden Knights

Creative 0 Add to collection

'500-1' celebrates the Golden Knights’ incredible season

Budweiser Raises a Glass to Vegas Golden Knights
Now that the NHL season has comes to a close, Budweiser raises a glass to those who have raised the bar. Just two years ago, the Vegas Golden Knights were just an idea and, understandably, very little was expected of the team in its inaugural season.

While the Knights didn’t end the season with the Cup, the team rewrote NHL history and became the first expansion team to reach the Stanley Cup Final in 50 years.

Budweiser's new video celebrates the Golden Knights’ incredible season called “500 to 1: This Bud’s For Vegas.” The King of Beers proudly raises a glass to those who have raised the bar and celebrates a team that defied the odds all season, proudly supported by its city. The video walks viewers through the team’s improbable journey and path to the Cup and is set to “Shot At the Night” by the Killers, reinforcing its connection to Las Vegas.

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Client

Advertiser: Budweiser

Director: Matt Davis (Budweiser Sports)

Brand Director: Monica Rustgi (Senior)

Post Production / VFX

Post Production Company: Laura Sorrentino

Production Coordinator: Ashley Guckert

Production Company

Production Company: VaynerProductions

Executive Producer: Jason Hammonds

Director: Matt Kaunitz

DOP: Andrew Zeiter

Art Director: Nico Matinata

VFX Artist: Charles Quinn

Motion Designer: Dan Veet, Luke Proctor,(Motion Coordinator - Sarah Sullivan)

Production Manager: Mike Moates, Eric Serrano

Offline

Editor: (Lead Editor)Laura Hoffenberg, Jamie Unruh, Jake Zimet, Daniel DeBiasi

Executive Producer: Clare Movshon

Finishing: Sim International

Creative Agency

Creative Agency: VaynerMedia

Producer: Lauren Dinsdale

Chief Creative Officer: Steve Babcock

Group Creative Director: Adam Lock

Business Affairs: Jaymie Lipman

Senior Experience Strategist: Chelsea Scheidt Senior Associate, Client Experience

lbbonline.com, Fri, 08 Jun 2018 16:35:43 GMT