Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Budweiser Raises a Glass to Grassroots Football with Latest Film

Creative 444 Add to collection

Bullion director James Willis teams up with Anomaly to film a touching documentary

Budweiser Raises a Glass to Grassroots Football with Latest Film
Anomaly initially engaged Bullion director James Willis for a three minute content piece for their client Budweiser. They approached the club Sholing FC under the guise of shooting a documentary on grassroots football, something close to James’ heart, but with a surprise reveal. Budweiser had hand selected the club to receive a ‘super grant’ of £100k. The Wessex Premier League side, were unable to be promoted, not for the football, but due to the conditions of their facilities. The film was so well received by the client that it’s now going on air as a 90 second and 2.40 TVC over the FA Cup final half time break this weekend.

The film shows James absolutely in his element. His initial passion project with Thomas Turgoose for his hometown club Grimsby Town was what drew Anomaly to his work, and he has delivered something just as special. The authenticity of the piece is reflected in the subjects, individuals who have lived and breathed the club, benefiting so much from it. Their genuine reactions after the reveal are beautifully captured. It brings a tear to the eye to see how much this gesture means to a small home grown club.
video
Budweiser - This Bud's for You
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production Company

Director: James Willis

Production Company: Bullion

Creative Agency

Creative Agency: Anomaly

Genres: People

Categories: Beers, Alcoholic Beverages

Bullion Productions, Wed, 24 May 2017 16:26:31 GMT