Made by 303 Mullenlowe and Goodoil Films director Hamish Rothwell the ad promotes the insurance provider's 1 year temporary accommodation deal
Budget Direct last night launched the first in a new series of Captain Risky adventures. This time, Captain Risky is crammed in a tiny caravan with his pet grizzly bear and rabbit after an ‘incident’ wrecks their own home.
His dilemma is in stark contrast to Budget Direct customers and their pets, who receive up to 12 months temporary accommodation if their homes become too damaged to live in. Ever the optimist, Captain Risky isn’t complaining: “It’s not small, it’s cosy,” he reassures his furry friends.
Jonathan Kerr, Director, Marketing & Digital at Budget Direct explains, “The latest campaign continues to show the award-winning insurance Budget Direct customers can depend on, clearly in stark contrast to Captain Risky. This time Risky is forced to move his pets and worldly possessions into a tiny caravan, while our customers ‘get more with Budget Direct’.”