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Budget Direct's 'Captain Risky' Bears All and Rabbits On About His Home Insurance Issues In New Comedic Spot

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Made by 303 Mullenlowe and Goodoil Films director Hamish Rothwell the ad promotes the insurance provider's 1 year temporary accommodation deal

Budget Direct's 'Captain Risky' Bears All and Rabbits On About His Home Insurance Issues In New Comedic Spot
Budget Direct last night launched the first in a new series of Captain Risky adventures. This time, Captain Risky is crammed in a tiny caravan with his pet grizzly bear and rabbit after an ‘incident’ wrecks their own home. 
His dilemma is in stark contrast to Budget Direct customers and their pets, who receive up to 12 months temporary accommodation if their homes become too damaged to live in.  Ever the optimist, Captain Risky isn’t complaining: “It’s not small, it’s cosy,” he reassures his furry friends. 

Jonathan Kerr, Director, Marketing & Digital at Budget Direct explains, “The latest campaign continues to show the award-winning insurance Budget Direct customers can depend on, clearly in stark contrast to Captain Risky. This time Risky is forced to move his pets and worldly possessions into a tiny caravan, while our customers ‘get more with Budget Direct’.” 
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Client

Advertiser: Budget Direct

Director of Marketing & Digital: Jonathan Kerr

General Manager New Customer Acquisition: Warren Marsh

Marketing Manager: Catherine Harty

Post Production / VFX

Post Production Company: ALT VFX

Creative Agency

Agency Production: Sean Ascroft

Business Manager: Tony Dunseath (Head)

Creative Agency: 303MullenLowe Sydney

Executive Creative Director: Richard Morgan

Production Company

Director: Hamish Rothwell

DOP: Crighton Bone

Executive Producer: Sam Long

Producer: Llew Griffiths

Production Company: Goodoil Films

Music

Audio Post Production: Sound Reservoir

Sound Engineer: Barry Stewart

Offline

Editor: ARC Edit

303 MullenLowe, Mon, 08 May 2017 14:27:45 GMT