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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Budget Direct Promotes its 24/7 Phone Claims Service in New Spot

05/01/2017
Advertising Agency
Sydney, Australia
22
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Campaign out of 303MullenLowe's Sydney office.
The latest installment of the Budget Direct's new campaign has launched via 303 MullenLowe, Sydney. In the commercial, Captain Risky has somehow managed to crash his gyrocopter into the only tree in the outback - and is now helplessly stuck. There is one tiny ray of hope. A curious but slightly skittish kangaroo. Will he go to the farmhouse and get Risky some help?

Says Jonathan Kerr, director, marketing and digital at Budget Direct: "This campaign is all about setting up the contrast between the calm, ordered lives of Budget Direct customers - and Captain Risky's world. Our customers "Get More" with a 24/7 phone claims service, something they can depend on, night or day. Captain Risky gets a kangaroo."

Says Richard Morgan, ECD, 303 MullenLowe: "Captain Risky is a classic daredevil, the kind of character we recognise from 70s TV shows. "Kangaroo" happily plays in that world, it's a world we all know and love - while also managing to make a serious point."

'Budget Direct - Captain Risky's Kangaroo' is now running across television, digital and social channels.

Client: Budget Direct
Director, Marketing & Digital: Jonathan Kerr
General Manager - Brand and Media Marketing: Warren Marsh
Marketing Manager- New Customer Acquisition: Catherine Harty

Agency: 303MullenLowe Sydney
ECD: Richard Morgan
Head of Copy: Sean Larkin
Head of Art: Adam Whitehead
Agency Producer: Sean Ascroft
Head of Business Management: Tony Dunseath
Business Director: James Lammert
Production Company: Goodoil Films
Director: Hamish Rothwell
Executive Producer: Sam Long
Producer: Andrew McLean
DOP: Crighton Bone
VFX: ALT VFX
Editor: ARC Edit
Sound Engineer: Barry Stewart, Sound Reservoir
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