The latest installment of the Budget Direct's new campaign has launched via 303 MullenLowe, Sydney. In the commercial, Captain Risky has somehow managed to crash his gyrocopter into the only tree in the outback - and is now helplessly stuck. There is one tiny ray of hope. A curious but slightly skittish kangaroo. Will he go to the farmhouse and get Risky some help?
Says Jonathan Kerr, director, marketing and digital at Budget Direct: "This campaign is all about setting up the contrast between the calm, ordered lives of Budget Direct customers - and Captain Risky's world. Our customers "Get More" with a 24/7 phone claims service, something they can depend on, night or day. Captain Risky gets a kangaroo."
Says Richard Morgan, ECD, 303 MullenLowe: "Captain Risky is a classic daredevil, the kind of character we recognise from 70s TV shows. "Kangaroo" happily plays in that world, it's a world we all know and love - while also managing to make a serious point."
'Budget Direct - Captain Risky's Kangaroo' is now running across television, digital and social channels.
Client: Budget Direct Director, Marketing & Digital: Jonathan Kerr General Manager - Brand and Media Marketing: Warren Marsh Marketing Manager- New Customer Acquisition: Catherine Harty
Agency: 303MullenLowe Sydney ECD: Richard Morgan Head of Copy: Sean Larkin Head of Art: Adam Whitehead Agency Producer: Sean Ascroft Head of Business Management: Tony Dunseath Business Director: James Lammert Production Company: Goodoil Films Director: Hamish Rothwell Executive Producer: Sam Long Producer: Andrew McLean DOP: Crighton Bone VFX: ALT VFX Editor: ARC Edit Sound Engineer: Barry Stewart, Sound Reservoir