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Buddy Cops and '70s Singers Star in BBDO New York's New Dunkin' Campaign

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Smith & Jones' Ulf Johansson directs comedic spots for the brand's Go2s value menu

Buddy Cops and '70s Singers Star in BBDO New York's New Dunkin' Campaign

January is a time when many Americans put saving money at the top of their list of New Year's resolutions. Dunkin' is giving guests a great way to start 2019 with great value choices, offering its popular Dunkin' Go2s value menu to bring customers the chance to choose from three of the brand's popular breakfast menu items priced at $2, $4 and $5 for two of their go-to favourites.

According to Tony Weisman, chief marketing officer, Dunkin' US: "Offering favourite menu items at a great value is an important way Dunkin' stays such an integral part of our on-the-go guests' daily lives. Our fans loved the Dunkin' Go2s menu when we first introduced it last year, and we're pleased to help customers start 2019 by enjoying a pair of their favourite breakfast items for $2, $4 or $5."

To support Dunkin' Go2s, the brand has rolled out new advertising campaign from BBDO New York, inspired by the rich, playful creativity, music and styles of the 1970s. The fully integrated campaign celebrates multiple genres that defined this incredibly creative era, from singers to cop duos, to highlight Dunkin' as the destination for getting two delicious on-the-go breakfast items served at a great value. The new advertising campaign, which was directed by Smith & Jones' Ulf Johansson, will run on television, as well as online and across various Dunkin' social channels. 

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Production Company

Director: Ulf Johansson

Executive Producer: Philippa Smith

Production Company: Smith & Jones

Production Service

Tabletop Director: Steve Greenstein @ Squad 47

Music

Composer: Timo Elliston

Music Production: BANG Music + Audio Post

Producer: Brian Jones

Offline

Assistant Editor: Pamela Petruski

Edit Company: Mackenzie Cutler

Editor: Gavin Cutler

Executive Producer: Gina Pagano

Creative Agency

Account Director: Tyler Harris

Account Executive: Drew Raabe

Account Management: Alexandra Castellanos

Chief Creative Officer: David Lubars, Greg Hahn

Creative Agency: BBDO New York

Creative Director: Matt Spicer, Mark Potoka

Director of Integrated Production: David Rolfe

Executive Creative Director: Doug Fallon, Steven Fogel

Group Executive Producer: Dan Blaney

Planning Director: Liz Lee

Producer: Katie Greene

Senior Director: Jim Santora

Senior Planner: Sam Schwarz

Client

Advertiser: Dunkin’

Genres: Music performance, Comedy, People

Categories: Fast food, Retail and Restaurants

BBDO New York, Wed, 09 Jan 2019 16:40:56 GMT