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Bud Light's 'Very Superstitious' Captures the Sports Fan
12/09/2012
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Jon Grover Edits Fan Favorite For Translation LLC
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The new Bud Light spot, 'Very Superstitious' captures the joyous tension of watching a beloved team compete, and the luck inspiring actions and wishes we offer in the hope of a win. Agency Translation LLC collaborated with Tool of North America Director Geordie Stephens and Cut+Run editor Jon Grover to bring to life this anthemic vignette set to the tune of Steve Wonder’s hit song Superstition. 
 
The commercial is part of a campaign honoring the Year of the Fan kicking off during the NFL season, of which Bud Light is a sponsor. Following its TV launch on September 5th, fans hit the Twitter feed with kudos and appreciation. 
 
View 'Very Superstitious' here: http://bit.ly/SuperstitiousBud
 
AGENCY: Translation LLC.
CEO: Steve Stoute
CCO: Chris Cereda
ACD/AD: Cory Smith
CW: Jeremy Straight
Head Of Production: Miriam Franklin
Senior Broadcast Producer: Barry Sonders 
 
PRODUCTION
Company: Tool of North America
Director: Geordie Stephens
EP: Oliver Fuselier
Producer: Jacquie Frisco
DP: Crille Forsberg
 
EDIT:
Company: Cut+Run
Editor: Jon Grover
EP: Rana Martin
Producer: Ashley Carrier
 
COLOR:
Company: Nice Shoes
Colorist: Chris Ryan
 
SOUND DESIGN:
Company: Elias Arts
 
SOUND MIX:
Company: Hyperbolic
Engineer: Steve Bucino
 
 
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