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Bud Light's New Campaign Reintroduces America to its Favourite Light Lager

Creative 278 Add to collection

The brewmaker's new campaign reminds its loyal fans of the four essential ingredients its beer contains

Bud Light's New Campaign Reintroduces America to its Favourite Light Lager
In a new creative campaign, Bud Light is going back to its roots to showcase what goes into brewing America’s favourite light lager – from its four essential ingredients, brewing process, and its commitment to quality and taste. The program highlights Bud Light’s 35-year brewing heritage and dedication to brewing the beer that people across the country can count on.

“There’s nowhere to hide imperfection when you’re brewing a light lager,” said Andy Goeler, vice president of marketing, Bud Light, “Beer drinkers trust that every time they reach for a Bud Light, they’re going to get the crisp, refreshing taste they know and love. That process starts with four essential ingredients - barley, rice, water and hops. That’s been true for over 35 years.”
 
Brewing a light lager like Bud Light isn’t easy. Bud Light brewmasters take pride in knowing they make the hardest style of beer to brew, using four essential ingredients: barley, rice, water and hops. Throughout the 30-day brewing process Bud Light is tasted and tested for quality more than 100 times, with brewmasters consistently checking quality and taste every step of the way.


Since the beginning, Bud Light has sourced only the highest quality ingredients and our brewmasters have maintained their passion for quality and consistency, which enable us to ensure that each Bud Light delivers the reliable taste that consumers know and expect.
 
To display Bud Light’s commitment to quality, the brand is launching two new TV spots this summer, titled “Bottle” and “Complex.” These spots, and other creative content, focus on the quality and simplicity Bud Light delivers with its four essential ingredients. The new creative takes consumers to the heart of the brewing process, showing how Bud Light takes the time to make sure every beer goes down smooth and crisp, so it can be shared and enjoyed among friends.
 
“Friendship is in the framework of our brand, you might even say that we're famous for it,” says Andy Goeler, vice president of marketing, Bud Light. “This next chapter of the ‘Famous Among Friends’ campaign will focus on the beer, but to us, product quality and friendship go hand-in-hand. Your best friends are the people you can always count on. The same goes for Bud Light. We are the beer you can always count on.”



Credits 

W+K NEW YORK
Executive Creative Director Karl Lieberman 
Creative Director Brandon Henderson 
Creative Director John Parker 
Copywriter Jessica Ghersi 
Art Director Mark Patoka 
Head of Content Production Nick Setounski 
Executive Producer Temma Shoaf 
Associate Producer Lisa Delonay 
Group Account Director Brandon Pracht 
Management Supervisor Price Manford 
Account Supervisor Lauren Wilson 
Head of Business Affairs Patrick O’Donoghue 
Business Manager Justine Lowe 
Business Coordinator Carolina Hernandez 
Business Coordinator Brit Fryer 
PRODUCTION

Production Company CAKE FACTORY 
Director Martin Wonnacott 
Executive Producer Tammy Wetterberg 
Producer Molly Nee 
Director of Photography Santiago Gonzalez 
AC Cole Koehler 
Gaffer Steve Meierding 
Grip Jason O’Neal 
DIT Tom Wong 
Drink Stylist Amy Lord 
Drink Assistant Warren Ottey 

EDITORIAL
Editorial Company Mackenzie Cutler  
Editor Mike Rizzo  
Assistant Editor Brandon Isralasky  
Executive Producer Gina Pagano 
Producer Sabina-Elease Utely 
Producer Margarita Mutuc 
Producer Jean Lane 
Flame   Jimmy Hayhow, Joseph Miller  

MIX
Company Sonic Union 
Engineer Steve Rosen 
Producer   Justine Cortale  
MIX
Company Sound Lounge 
Engineer Tom Jucarone 
Executive Producer Mike Gullo 
Senior Producer Liana Rosenberg 
Producer Alicia Rodgers 

TELECINE
Company Free Folk 
Colorist Paul Harrison 
Executive Producer Celia Williams  
MUSIC - “ Complex” 
SOUND DESIGN  “Complex”, “Bottle” 
Music Company Yessian Music / New York  
Composer Kevin Simon / Mike Dragovic 
Sound Designer Weston Fonger 
Assistant Sound Designer Jarrett Farkas 
Executive Producer Marlene Bartos 
Sr. Producer Evelyn Brown 
CCO Brian Yessian 
Head of Production Michael Yessian 
 
MUSIC- “Bottle”  
Music Company MAS 
Composer Cullen Fitzpatrick  
Founding Partner/Managing 
Director James Alvich
Executive Producer Gabe McDonough 
Senior Producer Joey Reyes 
Assistant Producer Eric Kalver 
VISUAL EFFECTS- Bud Light Crest Animation 
VFX Company Carbon VFX 
Animation Gary Tam  
Animation Maxime Benjamin  
Producer Briana Brackett 
PRODUCTION “Ingredients” End Card  
Production Company Mothership Media, Inc. 
Director Pierre Michel-Estival  
Vice President / Executive 
Producer / Advertising & Games Tiffani Manabat
Producer Alex Michael 
Line Producer Michael Angelos 
Production Manager Joseph Soutullo 
Production Coordinator Lucy Monty 
Director of Photography Tom Lazarevich 
1st AD Mike Saffie 
CG and FINISHING “Ingredients”  
Editorial + VFX Company Digital Domain 
Creative Director Pierre Michel-Estival  
Vice President / Executive 
Producer / Advertising & Games Tiffani Manabat  
Executive Producer Nicole Fina 
VFX Supervisor Randall Smith 
VFX Producer Alex Michael 
VFX Producer Charles Bolwell 
VFX Coordinator   Francisco Ramos 
VFX Coordinator Joel Binder 
CG Supervisor Chris Norpchen 
Flame Compositor Benoit Mannequin 
Compositor Elliot Brennan 
Compositor Linda Tremblay 
Lead FX Artist Ken Jones 
FX Artist Daniel Naulin 
FX Artist Siegfried Ostertag 
Digital Artist Timothy Hanson 
Digital Artist Adrian Rivera Lozano 
Integration Artist Josue Arias 
AFX Artist Cody Williams 
Storyboard Artist Fernando Argosino 
Element Photographer Viki Chan 
view more - Creative
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Weber Shandwick - Toronto, Thu, 10 Aug 2017 15:45:23 GMT