When Ian Rappaport of New York signed up for a focus group earlier this month, he had no idea what was in store for him…namely spending the evening with twin beauties, a bachelorette party limo ride with Reggie Watts, getting dressed by Minka Kelly, riding an elevator with Don Cheadle’s pet llama, and playing “tiny tennis” with The Terminator.

But that was exactly what happened.  And it was all captured in one take for Bud Light’s Super Bowl XLVIII spot.

It’s just the beginning of Bud Light’s new advertising platform, “The Perfect Beer for Whatever Happens.”  All creative content is being developed by Bud Light’s ad agency, BBDO.

Credits

Agency: BBDO

Client: Bud Light

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer:  Greg Hahn

Executive Creative Director: Mike Smith

Executive Creative Director: Ralph Watson

ACD/Copywriter: Rick Williams

ACD/Art Director: Marcel Yunes

Director of Integrated Production: Dave Rolfe

Executive Producer:  Dan Blaney

Executive Producer: Diane McCann

Producer: Mona Lisa Farrokhnia

Senior Integrated Business Manager: Debbie Amsden

Managing Director: Jeff Adkins                                                

Group Account Director: Kevin Bogusz

Account Director: Sean Brewster 

Account Executive: Emily Eisenberg

Asst. Account Executive:  Zane Chao

Chief Strategy Officer: Larry Gies

Group Planning Director: Sean Girardin

Planning Director: Shannon Smiley

Production Company: HēLō

Director: Jeff Tremaine

Managing Director: Brendan Kiernan

Executive Producer: Justin Moore-Lewy

Executive Producer: Robert Lewis

Supervising Producer: Chris Rouchard

Line Producer: Paula Cohen

Director of Photography: Bojan Bazelli, ASC

Editorial Company: Mackenzie Cutler

Editor: Ian Mackenzie

Producer: Evan Meeker

Assistant Editor: Nick Divers

Assistant Editor: Mike Rizzo

Assistant Editor: Patrick Blumer

Executive Producer: Sasha Hirschfeld

Finish/Conform: Jimmy Hayhol/Joseph Miller

Final Mix:  Heard City

Mixers: Dan Flosdorf

Music House: Beacon Street Studios

Sound Designer: Brian Emrich

Color Correction: Company3

Colorist: Tom Poole 

Graphics/Titles: Image Factory DC