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Bud Light Takes Over Thursday Night Football Ads with Black Owned Businesses

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Director Jason Harper captures the personal stories of how the businesses began for 'Bud Light Thursday Night Shoutout' from Wieden + Kennedy New York and Hound
Bud Light Takes Over Thursday Night Football Ads with Black Owned Businesses

Today, Bud Light is announcing a new initiative to bring together local communities while also helping promote Black-owned restaurants as a part of ‘Bud Light Thursday Night Shoutout’ in the brand’s Thursday Night Football advertising.

In a series unlike anything Bud Light has ever produced before, the brand created beautifully shot and directed commercials that tell deeply motivational stories of local Black-owned businesses, while amplifying the stories of each restaurant owner’s personal journey alongside their iconic menu offerings. The series kicks off tomorrow night during the Cleveland Browns’ season opener and highlights Cleveland’s own Beckham's B & M Bar B Que, a family owned southern restaurant. 

The series was shot by director and documentarian Jason Harper, where he captures each business owner’s personal story of how they started. 

Bud Light also partnered with food app directory EatOkra to encourage viewers to seek and support Black-owned restaurants in their own communities.  

Over the course of the NFL Thursday Night Football season, Bud Light will continue to shout out various Black-owned restaurants in select host cities, with dedicated advertisements across national broadcast and Bud Light digital channels.

Jason Harper, director: “Making films about members of the Black community during these historic times gives me pride and a profound sense of responsibility. I'm encouraged that Bud Light decided to use their national visibility to spotlight these stories that humble us as storytellers.” 

Anthony Edwards, EatOkra co-founder and developer: "We were thrilled when Bud Light approached us to be included in this Thursday Night Football series that highlights Black-owned businesses and shares their stories in such an impactful way. Along with Bud Light, we hope this series motivates fans to seek and support more Black-owned restaurants when looking for game day bites."


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Client

CLIENT: Bud Light                             

US CHIEF MARKETING OFFICER: Marcel Pereira Marcondes

VP MARKETING, BUD LIGHT: Andy Goeler

BRAND DIRECTOR, BUD LIGHT: Joe Lennon

SENIOR DIRECTOR, BUD LIGHT: Lauren Rodriguez

BRAND MANAGER, BUD LIGHT: Jessica Lee

DIRECTOR OF MARKETING COMMUNICATIONS: Michael Goon

MEDIA LEAD, BUD LIGHT: Lindsay Marzocca

DIGITAL DIRECTOR, BUD LIGHT: Conor Mason

DIGITAL BRAND MANAGER, BUD LIGHT: Lindsay Cozen

DIRECTOR, SPORTS MARKETING: Joe Barnes

Agency 

AGENCIES: W+K NEW YORK

EXECUTIVE CREATIVE DIRECTOR: Karl Lieberman

CREATIVE DIRECTOR: Gerard Caputo

COPYWRITER: Jessica Ghersi

ART DIRECTOR: Kevin Kaminishi

COPYWRITER: Katie Johnston

ART DIRECTOR: Lena Barrows

HEAD OF INTEGRATED PRODUCTION: Nick Setounski

EXECUTIVE PRODUCER: Jessica Griffeth 

SENIOR PRODUCER: Dave Lambert                             

ACCOUNT DIRECTOR: Ryan Johnson     

MANAGEMENT SUPERVISOR: Lauren Wilson   

ACCOUNT EXECUTIVE: Carla Caban

GLOBAL STRATEGY DIRECTOR: Stéphane Missier

SENIOR STRATEGIST: Matt Hisamoto

DIGITAL STRATEGIST: Connor Corr

COMMUNICATIONS PLANNING DIRECTOR: Zack Green

PROJECT MANAGER: Bruce Fields     

DIRECTOR OF BUSINESS AFFAIRS: Patrick O’Donoghue

BUSINESS AFFAIRS MANAGER: Daniella Vargas

BUSINESS AFFAIRS COORDINATOR: Maureen Doyle

TRAFFIC SUPERVISOR: Sonia Bisono

TRAFFIC COORDINATOR: Tina Wyatt

Production 

PRODUCTION COMPANY: HOUND

DIRECTOR: Jason Harper

EXECUTIVE PRODUCER: Jamie Miller

EXECUTIVE PRODUCER: Joby Barnhardt

LINE PRODUCER: Jon Dino

Editing

EDITORIAL COMPANY: Cosmo Street

EXECUTIVE PRODUCER: Maura Woodward

PRODUCER: Amanda Slamin

EDITOR: Chancler Haynes

ASSISTANT EDITOR: Alex Mihailovic

VFX

VFX COMPANY: SWITCH

FLAME ARTIST: Jon Magel

SENIOR PRODUCER: Cara Flynn

Music and Sound 

MUSIC/SOUND DESIGN/MIX: HUMAN

CREATIVE LEAD: Sloan Alexander

COMPOSER: John Chris Barnes

EP: James Dean Wells

PRODUCER: Josh Green

AUDIO POST & SOUND DESIGN: Post Human

ENGINEER/SOUND DESIGNER: Sloan Alexander

SENIOR POST PRODUCER: Craig Caniglia

AUDIO ASSISTANT: Rob Suchecki

Genres: People, Storytelling, Dialogue

Categories: Beers, Alcoholic Beverages

Hound, Wed, 16 Sep 2020 15:11:01 GMT