Labatt Breweries of Canada has announced that Anomaly Toronto has been engaged as the creative agency for the Bud Light brand. The Bud Light team chose Anomaly following a comprehensive review.
“The Bud Light team is excited to partner with Anomaly to deliver results for Bud Light through innovative and market-leading communication. Anomaly’s energy, insight and momentum will be a great addition to the growing Bud Light brand,” said Todd Allen, Marketing Director at Bud Light. “The decision to engage Anomaly followed one of Labatt’s regular reassessments of its various advertising suppliers and was based on the agency’s strong strategic planning, creative development and connection planning.”
Franke Rodriguez, President at Anomaly Toronto added: “Anomaly is thrilled to name Bud Light as its newest client partner. Bud Light is a powerful brand and a great product in a highly competitive category. We are looking forward to bringing to life the strong creative presented to the Bud Light team and delivering breakthrough, engaging campaigns for Canadians.”