Bucks Music Group: October 2020 Sync Spotlight

This month, Bucks Music Group wanted to spotlight one of its favourite recent syncs! In October, Adobe ran their ‘When I See Black’ campaign. With a desire to widen the range of perspectives in the creative world, the campaign seeks to amplify the spectrum of Black experience as told by Black creators, such as Esther Luntadila, Lawrence Agyei and more.

Fittingly, the campaign makes use of the fantastic Revival, by Gregory Porter, and co-written by writers Troy Miller and Ollie Rockberger. This song echoes the sentiments of the campaign, which calls for a revival of creative perspectives.