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Bucks Music Brings the Noise for adam&eveDDB's Android Ad

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Elektrons' 'Get Up' track used in 'LeeFest' spot

Bucks Music Brings the Noise for adam&eveDDB's Android Ad

South London teenager Lee Denny first put up a stage in his parents’ back garden in 2006 and has hosted the eponymous LeeFest every year since, winning awards and raising money for charity on the way.

But Platinum Rye’s Arnold Hattingh reckons that agency adam&eveDDB went through nearly 300 different tracks before settling on Get Up, an eight-year old club hit by Justin Crawford and Luke Cowdrey (aka Elektrons) which also features samples from James Brown and 90s hip-hoppers Jurassic 5.

“Initially we were looking for anything from indie rock to dubstep that people would listen to at a festival”, he explains. “Get Up stood out because it really worked with the film and took everything up a notch.”

Elektrons singer Pete Simpson is published by Bucks Music, whose Head of Creative Jonathan Tester says: “I’ve always thought there was a sync in this which is why we’ve been pitching it for years even though we don’t control 100% of the track”.

Tester further commends co-publisher Sony/ATV and independent label service PIAS - which represents Elektrons’ label Wall of Sound – for their efforts in clearing Get Up for the Google Android campaign.

“This is a great example of Sync teams working together to put a deal in place and shows that songs don’t have to be one-stop for a quick turnaround.”

Originally posted on Adbreakanthems

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Composer: Hutch, Simpson, Cowdrey, Crawford, Henderson

Song: Elektrons 'Get Up'

Publisher: Sony/ATV, Bucks Music Group

Creative Agency

Creative Agency: adam&eveDDB

Music Supervisor: Platinum Rye

Creatives: Paul Knott, Tim Vance, Frances Leach, Christopher Bowsher

Production Company

Director: Nicolas Jack Davis

Production Company: Pulse Films

Post Production / VFX

Post Production Company: Electric Theatre Collective

Genres: Storytelling

Categories: Phones, Consumer Electronics

Bucks Music Group, Thu, 26 Nov 2015 15:41:26 GMT