Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Buck Goes Retro for McDonald's

Creative 0 Add to collection

From Seventies sci-fi to Eighties electronica

Buck Goes Retro for McDonald's

 

In this campaign for McDonald’s, Buck teamed up with Translation and Arf&Co. to unearth the possibility that maybe someone had found some “Bic Mac” commercials from the 70’s and 80’s that never aired.  In the first launch of four spots, they have created miniature tributes to the language of 70’s and 80’s TV and film, each spot starring the hero “Big Mac” burger and tasking the viewer to think with their mouth.  Pulling inspiration from John Carpenter galactic oddities, to Ray Harryhausen creatures, to Italian erotica, this campaign is true adventure into our pop past.

 

 

 
 
 
Credits: Mouthopia
DIRECTED BY
BUCK
 
EXECUTIVE CREATIVE DIRECTOR:
Orion Tait
 
CREATIVE DIRECTOR:
Thomas Schmid
 
EXECUTIVE PRODUCER:
Anne Skopas
 
PRODUCER:
Katie Boote
 
ART DIRECTION:
Jon Gorman
 
DESIGN:
Thomas Schmid
Jon Gorman
 
CONCEPT ART:
Sébastien Iglesias
 
ANIMATION:
Jon Gorman
 
STOP MOTION ANIMATION:
Kelly Goeller
Victoria Arslani
 
PROPS & CONSTRUCTION:
Kelly Goeller
Victoria Arslani
 
COMPOSITE:
Jon Gorman
 
LEAD COLORIST:
Seth Ricart
 
COLOR CORRECTION:
Seth Ricart
 
MATTE PAINTER:
Jon Foster
 
Credits: Sexy Time
Directed by BUCK
Executive Creative Director: Orion Tait
Creative Director: Thomas Schmid
Executive Producer: Anne Skopas
Producer: Katie Boote
 
Lead Art Direction: 
Art Direction: Thomas Schmid
Animation: Nicolo Bianchino, Michael Russo
Composite: Seth Ricart 
Lead Colorist: Seth Ricart 
Color Correction: Seth Ricart 
 
LIVE ACTION
Directed by BUCK
ARF & Co DIrector: Alex Fernbach
 
Credits: Mouth Soiree
Directed by BUCK
Executive Creative Director: Orion Tait
Creative Director: Thomas Schmid
Executive Producer: Anne Skopas
Producer: Katie Boote
 
Art Direction: Thomas Schmid, Fede Reano
Design: Thomas Schmid, Fede Reano
Editorial : Gareth O'Brien
Animation: Nicolo Bianchino
Props & Construction: Fede Reano, Emmanuelle Leleu, Martina Stiftinger, Sebastian Iglesias
Composite: Seth Ricart, Fede Reano, Eric Conception , Alex Mapar 
Lead Colorist: Seth Ricart
Color Correction: Seth Ricart
 
LIVE ACTION
Directed by BUCK
ARF & Co DIrector: Alex Fernbach
 
Credits: Attack
Directed by BUCK
Executive Creative Director: Orion Tait
Creative Director: Thomas Schmid
Executive Producer: Anne Skopas
Producer: Katie Boote
 
Associate Creative Director: Yker Moreno
Design: Yker Moreno 
Animation: Yker Moreno , Nicolo Bianchino, Chris Phillips, Chad Colby, Conrad Ostwald
Lead Colorist: Seth Ricart
 
LIVE ACTION
Directed by BUCK
ARF & Co DIrector: Alex Fernbach
 
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Mon, 18 Feb 2013 13:48:54 GMT