Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

BT's Stellar Football Line Up Offers Unlimited Substitutions for the 2020/21 Season

Creative 162 Add to collection

BT launches ‘Unlimited Substitutions’ campaign from Saatchi & Saatchi where customers can watch all 220 Premier League games in one place


BT's Stellar Football Line Up Offers Unlimited Substitutions for the 2020/21 Season

BT is kicking off its 2020/21 season launch campaign with a host of stellar football names featuring in its television advert, showcasing the breadth of content and flexibility available to customers on BT TV. 

BT TV is the only place where fans will be able to switch seamlessly between BT Sport, Sky Sports (via Now TV) and Amazon Prime video, so they won’t miss a minute of the action.  Meaning fans can watch all 220 televised Premier League games easily in one place.

BT TV has introduced its most flexible TV offering yet, with customers able to enjoy ‘unlimited substitutions’ on football packages. BT TV allows viewers to customise their package to suit their needs, meaning fans can change their sport packages every month. 

The Unlimited Subs campaign launches with a TV advert on Saturday 29th during the FA Community Shield. The ad, created by BT’s advertising agency Saatchi & Saatchi, demonstrates the flexibility offered to BT TV customers and includes appearances from stars such as Marcus Rashford, Trent Alexander-Arnold, Gareth Bale, Carlo Ancelotti and a surprise cameo from Rebekah Vardy alongside husband Jamie. The advert investigates an alternative reality, where teams are permitted to make unlimited substitutions during matches and the chaos that might follow.  

Dave Stratton, brand and demand generation director, said: “BT TV is the only place that football fans can effortlessly change all the football packages every month. We’re now giving control to our customers to sub on and off BT Sport, Sky Sports (via Now TV) and Amazon Prime Video. We wanted to bring this to life through a fun campaign that shows the games reaction as news of unlimited substitutions spreads through football.”

“We know how important live sport is to fans and in increasingly uncertain times, giving our customers the ability to make unlimited substitutions is the ultimate in flexible TV. Fans can choose the sports packages they want to watch and when they want to watch them.” 

The campaign will launch on TV on Saturday 29th August and will be supported by online video, outdoor, print, radio and social media. 

The campaign was created by Saatchi & Saatchi, with the advert directed by Riff Raff’s Rich Hall. Media planning and buying was handled by Essence, with PR run by Pitch Marketing Group.

Football fans will be able to watch the start of Premier League on BT TV as the action kicks off live on Saturday 12th September.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client 

CLIENT: BT – David Stratton, Ed Cracknell, Paul Fellows

Agency

ADVERTISING AGENCY: Saatchi & Saatchi

CCO: Guillermo Vega

Creative 

CREATIVE DIRECTOR: Will John

COPYWRITER: Sam Simmonds

ART DIRECTOR: George Coyle

DESIGNER: Nick Roberts, Emmet O’Shea

PLANNER: Sam Wise

BUSINESS LEAD: Fergus Waddell

ACCOUNT TEAM: Terri Turner, Iona Murray, Stefania Barry

TV PRODUCERS:   Charlotte Jude, Sam Robinson

CREATIVE PRODUCERS: Jess Nelson, Jeremy Sharman

MEDIA BUYING AGENCY: Essence

Production 

Director: Rich Hall

Owner: Matthew Fone

Executive Producer: Natalie Arnett

Producer: Jay Lovelock

PM: Katie Keith

DOP: Krzysztof Trojnar

1 st  AD: Ben Glickman

2 nd  AD: Laura Carrion Del Pozo

Production Designer: Bon Walsh

Costume Designer: PC Williams

Edit

Edit Company: Stitch Editing 

Editor: Ben Corfield

Post Production 

POST-PRODUCTION COMPANY / VFX: Black Kite Studios

Post Producer: Tamara Mennell

Colourist: Richard Fearon

VFX Lead: Paul Wilmot

Audio Post

AUDIO POST-PRODUCTION COMPANY: 750MPH

Sound Designer: Sam Ashwell

FILM LAB

FILM LAB:  Cinelab London

FILM LAB Commercials Producer:   Aarti Mahtani

FILM LAB CREATIVE DIRECTOR:  Joce Capper

Genres: People, Dialogue

Categories: Media and Entertainment, TV and Radio

Saatchi & Saatchi London, Tue, 01 Sep 2020 16:01:51 GMT