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BT Group CPO Hari Sundaresan Announced to Speak at FEPE International Congress 2018


Hari will discuss how procurement impacts on media spend

BT Group CPO Hari Sundaresan Announced to Speak at FEPE International Congress 2018
Hari Sundaresan, Chief Procurement Officer of BT Group, one of Britain's biggest companies and advertisers, will deliver a keynote at this year's FEPE International Congress in Sorrento on June 6-8, looking at the growing role and importance of procurement as a strategic sourcing function within BT and how this flows down into managing significant spend across media.

All the world's major advertisers are trying to rein in marketing expenditure in a low interest rate, cost-conscious and return on investment (ROI) environment and Sundaresan, one of the UK's most senior executives in the sector, is well placed to describe how these factors relate to Out of Home and its growth prospects.

New Postercope Global President, Stephen Whyte will make one of his first appearances in this role on a major public platform at FEPE as he joins a panel discussing the Out of Home industry's Value Proposition. Whyte, a former CEO of ad agency McCann-Erickson in the UK who also ran his own successful digital business consultancy, is an expert on how digital is transforming the advertising business. 

Delegates will also hear from financial expert Mark Boidman, Managing Director, Head of Media Services, Media and Tech Investment Banking at New York banking advisory firm PJ SOLOMON who will update Congress on a busy mergers and acquisitions market. Boidman has worked on over $40bn of deals in the sector. 

They will join a distinguished line-up of already named speakers from the across the world including World Federation of Advertisers President and RBS Chief Marketing Officer David Wheldon, Brendon Cook, CEO of Australia’s Ooh! Media and Eric Newnham, Co-founder and CEO of the UK’s Talon Outdoor, a new force in Out of Home planning and buying which has recently expanded to the United States. Newnham is a former CEO of WPP’s Kinetic.

FEPE President Tom Goddard says: “This is the strongest ever line-up at a FEPE conference. I am also very excited about the composition and balance of this year’s programme, which promises to deliver valuable take-home value for all attendees. With registrations running at a record level, networking opportunities will be greater than ever, which undoubtedly means that Sorrento is the place to be for all senior OOH stakeholders this year.”

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