BSUR Appointed Global Agency for Princess Yachts International

Princess Yachts International appointed BSUR Amsterdam as global lead creative brand and communications agency, according to Jan Rijkenberg, founding partner of the agency. The account, previously handled by local firms on a project basis, was awarded based on the reputation of the agency and billings were not disclosed.

The agency will work on brand strategy, brand design and development, marketing collateral, video productions, product launches and more.

Based in Plymouth, England in the very cradle of Britain’s maritime heritage, Princess Yachts is regarded as the world’s finest exponent of contemporary yacht design.