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BSSP's Fun New Site Lets You Send Some 'Apprecihate' to Your Boss

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Butler, Shine, Stern & Partners' apprecihater converts your vitriol into a compliment

BSSP's Fun New Site Lets You Send Some 'Apprecihate' to Your Boss

In honor of annual "Boss Day," agency Butler, Shine, Stern & Partners came up with a way for employees to share their true feelings about their boss. 

They created the apprecihater. This novel site lets you type in your honest thoughts about the man or woman in charge and it instantly changes your words into something maybe just a little nicer that you might want to share. Or not. "My boss is a cheap (expletive)." instantly becomes "You are the reason I can afford to send my children to Community College. A fun way to get those inner feelings out.



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The Marketing Standard, Fri, 16 Oct 2015 17:07:53 GMT