Bruno Bertelli, the Executive Creative Director of Publicis Worldwide Western Europe, and CEO of Publicis Worldwide Italy, has been promoted to the newly created role of Global Chief Creative Officer at Publicis Worldwide. He will report to Arthur Sadoun, CEO, Publicis Communications and will be part of the Publicis Communications creative board, chaired by Mark Tutssel.
From today, Bertelli takes up the leadership of the Publicis Worldwide global creative board, with a commitment to drive the creative standards and mission to Lead the Change in the network. He will also oversee work for some of the network's biggest clients including Heineken, Renault and Nestlé.
Bertelli is one of the most awarded creatives in Europe with a list of national and international awards to his name. Thanks to his outstanding work, he was instrumental in winning the Global Heineken account.
Bertelli will fulfill the role of Global Chief Creative Officer, while retaining his role in Italy, alongside ECD Cristiana Boccassini.
Arthur Sadoun, CEO, Publicis Communications said: "Bruno is an exceptional creative leader who has the ability to inspire and the capacity to tackle major client challenges successfully. His commitment to lead the change and his outstanding global client work is testament to this and the business we are building."
Bruno Bertelli, Global Chief Creative Officer, Publicis Worldwide said: "I'm honoured by the opportunity to lead the creative output of Publicis Worldwide and would like to thank Arthur. I look forward to driving our creative work to even greater success for our clients."
Mark Tutssel, Creative Chairman of Publicis Communications said: "Bruno is a prolific talent and over the years has built an agency whose value is recognised globally. He has excellent experience and a reputation for maintaining and acquiring great talent. This alongside ensuring there is a strong connection between the multiple regions and the wider Publicis Communications network will be pivotal."