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Bruno Aveillan Directs Heartbreaking Road Safety PSA



French agency La Chose launches new campaign with the dark yet elegant film "Shockwave."

Bruno Aveillan Directs Heartbreaking Road Safety PSA
In this atypical and hard hitting film, the emotional impact comes from telling the stories of the unseen victims of a road accidents. What starts as the cascade of glass and metal becomes an almost visually striking flying parade of all the loved one affected by what we just witnessed. 

Director and DOP Bruno Aveillan approached the film as series of mental projections and mixed multiple shooting and postproduction techniques to produce a specific atmosphere that is between dream, or nightmare perhaps, and reality. Trampolines were also used in almost every shot, and one of the world's best trampoline champions is part of the cast. 

The work will appear on TV and in theaters, with support from billboards and radio.

Client: Road Circulation Security Delegation
Execs: Emmanuel Barbe, Laurence Derrien-Lallement, Laurence Dudal, Laetitia Moch, Laurence Thonnon
Agency: La Chose
Creative Director: Pascal Grégoire
Copywriter: Charles Flamand
Copywriter/Art Director: Alexandre Fort, Guillaume Ganty
TV Producer: Nicolas Buisset
Planning Director: Eric Tonc Cuong, Céline Bonnefond
Executive Account Supervisor: Eric Tong Cuong, Pascal Grégoire, Eric Zajdermann (Anatome)
Account Supervisor: Pamela Taconet, Gloria Amzallag, Marina Flammier
PR/Director of communication: Barka Zerouali
Production: QUAD Group
Director/Director of Photography: Bruno Aveillan
Executive Producer: Martin Coulais
Post production Manager: Nathalie Aveillan/ Fix studio
Sound Production: THE
Music: Mirwais


Agency / Creative
Post Production / VFX
Music / Sound
view more - Creative
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Genres: Choreography, In-camera effects, Visual VFX, Action, Storytelling

Categories: Corporate, Social and PSAs, Government

QUAD Group, Thu, 04 Feb 2016 17:55:56 GMT