The campaign displays chili dog smears on the faces and fingers of various pop culture icons and images, including Uncle Sam, Kilroy, a smiley face and an emoticon.
The purpose of the campaign is to communicate the history of Nu-Way Weiners from its founding in the midst of World War I all the way up through the technology age in a way that consumers would find fun and interesting.
Chief Creative Officer: Jay Giesen/Rob Schapiro
Executive Creative Director: Brett Compton
ACD/Art Director: Scot Crooker
Copywriter: Brett Compton
Producers: Jeff Wiggins
Account Executive(s): Frank Compton