Brunet Selects Publicis Montreal as Its New Agency of Record in Quebec

Following a rigorous agency selection process led by consultant Patrice Attanasio of AGO Communications, Brunet, a banner of METRO Inc., has chosen Publicis Montreal as its preferred partner for marketing communication in Quebec.

"Brunet has a rich history characterised by the human and close relationship between its pharmacist owners and their patients in all the communities where the brand is established. Publicis has demonstrated its willingness and ability to accompany us on this journey to further enhance the distinctive positioning of 'On se connaît' (We know each other) of this brand, which is close to its customers and patients. A new energy has revitalised the Publicis team, and we felt it during the pitch," said Alain Tadros, vice president of marketing at METRO.

"Brunet is a fantastic brand with human values that has remained true to its original mission and has been deeply rooted in the communities it has served for nearly 170 years. Being associated with it is a privilege. We are proud to once again be part of the Brunet family," explained Mathieu Roy, executive president of Publicis in Quebec.