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'Brownie Batter' Batters the Opposition to Become a New Oreo Flavour

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The campaign from Hill+Knowlton results in a new Oreo flavour

'Brownie Batter' Batters the Opposition to Become a New Oreo Flavour

Oreo fans have voted in their thousands to decide that ‘Brownie Batter’ will be the next flavour to join the Oreo flavours range.

Delectable Brownie Batter is the perfect addition to the flavours range with its smooth chocolatey centre; it’s the ultimate cookie for chocolate lovers! The vote which was open to the public this month, was the first time the iconic cookie brand has asked its fans to choose its next flavour and proved overwhelmingly popular.

Standing out from the other four contenders and securing a whopping 43% of the overall vote, Brownie Batter has cemented its place in the Oreo flavours ‘hall of fame’. Hitting the shelves at the end of summer next year, Brownie Batter will join the ever-popular Chocolate, Mint and Peanut Butter flavours.

Helen Potter, Senior Brand Manager, Oreo says; “We are delighted to announce that Brownie Batter is the public’s winning choice and will be the next addition to the flavours range. The Oreo team will now get straight to work ensuring Brownie Batter will be ready for our fans to enjoy at the end of summer 2017. The popularity of the public vote just highlights how excited and passionate our consumers are for Oreo and the whole flavours range. It’s great to be able to get input directly from our fans and give them a product they really want.”

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Categories: Food, Sweet

lbbonline.com, Wed, 26 Oct 2016 08:30:45 GMT