Tue, 05 Oct 2021 15:16:44 GMT
Brown-Forman Corporation, one of the largest American-owned global spirits and wine companies and parent company of brands like Jack Daniel’s, Herradura, and Woodford Reserve, has chosen creative agency Sid Lee as a corporate communications and digital strategy partner. Sid Lee kicked-off the partnership by redesigning and updating Brown Forman’s corporate website and strengthening the company’s environmental, social, and governance (ESG) social responsibility storytelling approach.
“Our collaboration with Sid Lee who, like us, has a talented communications team united by the desire to ensure there is nothing better in the market, helped us share the company’s purpose, values, and culture with a global audience,” Rob Frederick, vice president, Brown-Forman Brand and Communications. “Our new website redefines our online presence and showcases our outstanding people, places, and products.”
To transform the company’s global website, Sid Lee created a brand-new interface, user experience, and artistic direction, as well as new content and micro videos. Following numerous projects in social and environmental initiatives, as well as the development of its circular design practice, the agency was entrusted with the support of an integrated ESG communication strategy.
“The next stage of ESG narrative work will be really exciting,” added Élisabeth Jamot, vice president, creative strategy at Sid Lee. “Brown-Forman is a company with a storied history and multi-generational perspective committed to creating a sustainable and thriving future. Helping them build and reinforce their ESG narrative represents an important opportunity for their business, for which we are fully prepared to meet.”