Brothers & Sisters Wins Skycig

SKYCIG, a leading electronic cigarette brand, has today announced that it has partnered with Brothers and Sisters for its 2014 campaign. The partnership represents the first major step in SKYCIG’s plans to triple its financial investment in advertising, in order to improve the visibility and understanding of both the brand and the e-cigarette category.

"From the moment we stepped into the Brothers and Sisters office we got a really good feeling from them. They seem like-minded in the way they work and agile in their ability to move things forward, which is a key attribute in the fast-growing e-cigarette industry. We are all very excited about working with them." Jacob Fuller, CEO & Founder SKYCIG

Brothers and Sisters will start working with SKYCIG immediately to further develop the SKYCIG brand identity and produce a comprehensive national advertising campaign. SKYCIG made the decision to work with Brothers and Sisters having met with a number of ad agencies in 2013 and found that Brothers and Sisters shared the core values and company culture which are at the heart of SKYCIG.

“SKYCIG is a truly innovative company in an exciting new growth sector. This is an opportunity to establish the first great brand in an emerging category.” Andy Fowler, Founder and ECD Brothers and Sisters

The campaign, estimated to be worth in excess of £20m, is expected to run across TV, digital, outdoor, press and cinema.