Sunny, the short term loans provider, has launched a new TV ad as part of its ‘Life Support’ campaign.

 

The TV ad, called “Feather Boiler” and created by Brothers and Sisters, features the brand’s laid back Californian brand character ‘Sonny with an O’ coming to the rescue of a man whose boiler breaks down.

 

The 30-second spot shows an eagle flying over a suburban area, while a man is having a hot shower at home. One of the eagle’s feathers floats down to earth and against all odds, gets sucked into a flue pipe, causing the boiler to conk out….the man lets out a shrill cry as the water goes cold. 

 

We hear Sonny with an ‘O’ proclaim that “Sometimes life goes too yingy or too yangy”. Luckily, Sunny is there to offer a helping hand.              

 

The ad, which launches on Tuesday, July 19th, will run alongside the first spot in the campaign, “Unfortunate Breakdown”, also by Brothers and Sisters, which launched in May. 

 

The campaign sets out to challenge the perception of the short-term loan category, and promote the benefits of emergency cash relief.