Brothers & Sisters' 13 in 13: The Fableists

Number 12 in the countdown of our favourite 13 pieces of creative work from 13 years of the mighty Brothers & Sisters.

This one holds a special place in our hearts.

The Fableists are a kids clothing brand who’s end to production process is kind to kids’ skin and the planet.

A proper purpose brand.

We came up with their end-line ‘Play hard. Live forever’ which sums up their attitude of encouraging kids to play in nature in hard wearing threads built for rough 'n’ tumble.

Beautifully animated by our friends at the Mill+ with voice from Jennifer Saunders.