Brothers & Sisters' 13 in 13: Carphone Warehouse

Number 7 in our top 13 creative hits from 13 years of Brothers and Sisters.

Carphone Warehouse was all about personalised phone deals.

But no-one knew.

Our big idea was Super Mega Personalised.

All we needed was a star famous for getting super mega personal with everyone he meets.

Cue the shy and retiring Keith Lemon.

And the start of two years of crazy, loud, disruptive work that put Carphone Warehouse right back on the map.