Brothers and Sisters have been appointed the lead creative agency for Center Parcs, which will cover the brand work across all channels. The hotly contested pitch was conducted through Oystercatchers with adamandeveDDB, VCCP and Brothers and Sisters reaching the final stages.
Helen Horner, Head of Brand at Center Parcs “The quality of the pitches and the way in which the whole process was handled by Oystercatchers was excellent. All 3 agencies demonstrated a deep understanding of our brand and wholeheartedly embraced the unique immersion briefings at Sherwood Forest.”
Brothers and Sisters are briefed to develop a long-term communications platform to support Center Parcs’ growth strategy and drive new customers to the brand. In spring 2014, the 5th Center Parcs village, a £250 million investment, will open at Woburn Forest, in Bedfordshire, just an hour’s drive or 40 minutes by train from central London.
The new campaign will include TVCs, online content and digital marketing, print, outdoor, social media and internal communications.
Center Parcs previously worked with Beattie McGuinness Bungay, which won the business in 2010.
“The launch of the fifth Center Parcs will be the biggest in our history. As the UK’s no.1 short break holiday destination, we need an agency that shares our passion for what we do and can deliver big, emotional creative ideas and a truly integrated campaign. We are thrilled to be working with Brothers and Sisters for what promises to be an exciting couple of years’ ahead.” Colin Whaley, Sales and Marketing Director,Center Parcs.
Andy Fowler, ECD, Brothers and Sisters: “We’re so pleased to have won the business. From the first meeting, Center Parcs felt like a good fit. Their creative ambition, their understanding of digital innovation and their love for their brand, all stood out. We’re really looking forward to developing some ground-breaking work together.”