The move will free up founder Andy Fowler’s time to develop innovation projects and grow client relationships
Brothers and Sisters has appointed Will Flack and Aaron Willmer as its joint Executive Creative Directors.
The promotion of the team, previously the agency’s Creative Directors, will enable Andy Fowler, Brothers and Sisters’ current Executive Creative Director, to focus on growing a couple of the agency’s biggest client relationships and developing innovation projects in the role of Founder.
Flack and Willmer will take responsibility for the day-to-day creative output of the agency across all clients, which include Sky, Sunny, Pearl & Dean, and uSwitch.
The duo joined Brothers and Sisters in 2009 and were promoted to creative directors in 2013. Their award-winning work since includes the Sky Q launch campaign and the ‘Back of the Head’ and ‘Tumbleweed’ spots for Pearl & Dean – ‘Tumbleweed’ most recently winning a Cannes Lion in Film.
Flack and Willmer met on the creative advertising course at Buckinghamshire in 1999. From there, they joined AMV BBDO before moving to Karmarama in 2003, where they worked on clients including IKEA, Colman’s, UKTV, VH1, Kickers, Costa Coffee, Amnesty International and the Conservative Party.
The pair’s recent highlights at Brothers and Sisters include winning and launching the Harry’s shaving service in the UK.
Andy Fowler said: “Will and Aaron’s appointment as ECDs is fitting reward. They are hugely creative, inspiring and tremendous fun every single day. After 8 years (or is it 9) as Brothers, they’re ready for the challenge of building on our excellent creative reputation”.
Andy continued, “We've always loved creating innovative digital products, like our world famous Streetmuseum app for the Museum of London. I plan on making some other crackers, starting with a piece of wearable tech we're developing for a fashion brand”.