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Brookvale Union Invites You to Attain ‘State of Mouth’ in Refreshing Campaign

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Australia’s #1 alcoholic ginger beer establishes its range as the true salvation to lost, unsatisfied and unquenched mouths via Clemenger BBDO Sydney
Brookvale Union Invites You to Attain ‘State of Mouth’ in Refreshing Campaign

Brookvale Union, the home of Australia’s #1 alcoholic ginger beer, has launched a new brand campaign establishing its range as the true salvation to lost, unsatisfied and unquenched mouths. Brought to life in an indoctrinating style by South African motion designer Edwin De Swardt, Brookvale Union invites you to ‘transcend via your taste buds’ and attain a 'Refreshalicious State of Mouth'.

Executive creative director Brendan Willenberg, says: “If Nirvana is a state of mind, then Refreshalicious is a State of Mouth – and a bloody delicious one at that.”

Refreshalicious it’s a State of Mouth is a national communications platform to lift the profile of the core range of Brookvale Union’s ginger beers and vodka and peach iced tea, and springboard consumer awareness of the recently launched Boozy Seltzer range.

Brookvale Union’s chief marketing officer, Todd Atkinson, adds: “Brookvale Union has always been about quality nonsense and epic-tasting drinks. We can’t wait to enlighten the masses with our Refreshalicious beverages.”

The campaign rolls out via social videos, with laudatory ‘Taste-imonials’, digital OOH and BTL campaign activated nationally.


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Client

Client: Brookvale Union

Chief Marketing Officer: Todd Atkinson

Brand Manager: Lucy Pratt & Andy Marsh

Ad Agency

Ad Agency: Clemenger BBDO Sydney

Executive Creative Director: Brendan Willenberg & Darren Wright

Senior Copywriter: James Beswick

Senior Art Director: Ollie Beeston

Head of Craft: Dan Mortensen

Online Editor: Jess Morgan

Sound Engineer: Robbie Balatincz

Head of Integrated Production: Claire Bisset

Senior Account Director: Smaran Jworchan

Post-Production Supervisor: Kirsten Lees

Motion Designer: Edwin De Swardt

Designers: Tim Waters & Aron Merchant

Media agency

Media Agencies: PHD & 3 Forward

Social Media Agency: Connecting Plots

BTL agency: Geometry

Categories: Alcopops, Alcoholic Beverages

Clemenger BBDO Sydney, Thu, 13 Aug 2020 08:56:36 GMT