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Creative in association withGear Seven
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Brooklyn Film Festival Reteaches You How to be Human
20/05/2020
Group745
Advertising Agency
New York, USA
217
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TBWA\Chiat\Day NY used moments from the shortlisted films for the refresher course campaign
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With a relationship spanning seven years, TBWA\Chiat\Day New York has again partnered with Brooklyn Film Festival for its 2020 programming.

And as Covid-19 continues to impact every aspect of society, this year the Brooklyn Film Festival is going virtual. Showing their lineup of 140 films entirely online for free with registration, they’re meeting film lovers where they are: their living rooms. While many Americans are sheltering in place, there’s never been a better time to virtually ‘go’ to the Brooklyn Film Festival from May 29th – June 7th.

For this year’s campaign, TBWA delved into the shortlisted films and extracted some of their most moving moments and reframed them as series of ‘refresher courses’, reteaching some of life's most basic interactions such as How to be a Sports Fan, How to Hug and, How to have dinner parties. 

The series aims to promote the incredible talent of the Brooklyn Film Festival, the inherent humanity in independent film, and shows a great idea can be scaled without spending a lot of money on bespoke production. 

Chatting Without Your Phone is the first in the Relearn How to be Human creative series. Using footage from Brooklyn Film Festival 2020 submission ‘Blocks’ by director Bridget Moloney, the creative aims to show people how to behave as normal humans in a normal society once social distancing is a mere memory.

The films will run across a combination of TV and online media placements, starting this week.

Ricard Valero, executive creative director TBWA\Chiat\Day New York notes: “Independent film offers a raw, uncut, and honest look at what it means to be human. After months of sheltering in place, TBWA\Chiat\Day NY’s latest creative for Brooklyn Film Festival is helping us remember how to stay human.”

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