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Brooklyn Film Festival Reteaches You How to be Human

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TBWA\Chiat\Day NY used moments from the shortlisted films for the refresher course campaign

Brooklyn Film Festival Reteaches You How to be Human

With a relationship spanning seven years, TBWA\Chiat\Day New York has again partnered with Brooklyn Film Festival for its 2020 programming.

And as Covid-19 continues to impact every aspect of society, this year the Brooklyn Film Festival is going virtual. Showing their lineup of 140 films entirely online for free with registration, they’re meeting film lovers where they are: their living rooms. While many Americans are sheltering in place, there’s never been a better time to virtually ‘go’ to the Brooklyn Film Festival from May 29th – June 7th.

For this year’s campaign, TBWA delved into the shortlisted films and extracted some of their most moving moments and reframed them as series of ‘refresher courses’, reteaching some of life's most basic interactions such as How to be a Sports Fan, How to Hug and, How to have dinner parties. 

The series aims to promote the incredible talent of the Brooklyn Film Festival, the inherent humanity in independent film, and shows a great idea can be scaled without spending a lot of money on bespoke production. 

Chatting Without Your Phone is the first in the Relearn How to be Human creative series. Using footage from Brooklyn Film Festival 2020 submission ‘Blocks’ by director Bridget Moloney, the creative aims to show people how to behave as normal humans in a normal society once social distancing is a mere memory.

The films will run across a combination of TV and online media placements, starting this week.

Ricard Valero, executive creative director TBWA\Chiat\Day New York notes: “Independent film offers a raw, uncut, and honest look at what it means to be human. After months of sheltering in place, TBWA\Chiat\Day NY’s latest creative for Brooklyn Film Festival is helping us remember how to stay human.”

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TBWA\Chiat\Day NY

Chief Creative Officer: Chris Beresford-Hill

Executive Creative Directors: Ricard Valero, Al Merry 

Associate Creative Directors: Ashley Veltre, Holden Rasche 

Associate Creative Director

Executive Creative Director: Chris Rowson

Senior Designer: Robyn Makinson

Senior Designer: Alex Lumain

Head of Integrated Production: John Doris 

Executive Producer: Chris Klein

Integrated Producer: Sarah Haroldson

Producer: Pietra Cangialosi

Front-End Developer/Animator: Ekaterina Danilova

Director of Integrated Business Affairs: Thalia Tsouros

Business Affairs Manager: Anne Camille-Charpié

President: Nancy Reyes

Business Lead: Bruna Bechelli

Business Director: Danielle Granserson

Business Manager: Chris Butler

Chief Strategy Officer: James Sowden

Senior Strategists: Katelyn Saks, Bodi Karsono

Strategist: Carlin Dixon 

Brooklyn Film Festival

Executive Director: Marco Ursino

Director of Development: Susan E Mackell

Production Manager: Galen Bremer

PR Manager: Brian Geldin

Digital Media Manager: Allyson Morgan 


Director ‘Blocks’: Bridget Moloney 

Director ‘Journal’: Alex Bliss

Director ‘Lions in the Corner’: Paul Hairston

Director ‘Coucou’: Davia Zalnieriunas

Director ‘The Journey of Murder’: Jun Wang

Director ‘When I’m at Home’: Ivana Todorović

Director ‘Hey Girl’: Haley Geffen 

Director ‘The Circadian Cycle’: Garry Stewart 

Director ‘Broken Bird’: Rachel Harrison Gordon 


Editorial: MackCut

Editor: Nick Divers

Editor: Kenneth Muñoz

Executive Producer: Gina Pagano

Flame Artist: Jim Hayhow


Music: Human

Executive Producer: James Dean Wells

Creative Lead: Andrew Bloch & Sloan Alexander

Composer: Gordon Minette


Audio Post: Post Human

Chief Engineer: Sloan Alexander

Assistant Engineer: Robert Suchecki


Colour Grade: The Mill

Colourist: Fergus McCall

Executive Producer: Rochelle Brown

Senior Producer: Megan Rumph

Colour Assists: Elias Nousiopoulos and Andrew Ceen

Genres: Comedy, People, Dialogue

Categories: Short films, Short Films and Music Videos

TBWA\Chiat\Day, Wed, 20 May 2020 17:03:17 GMT