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Brompton Bikes Launches First Fully Integrated Campaign in the US

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Campaign launched for National Bike Month spotlights diversity of cycling community

Brompton Bikes Launches First Fully Integrated Campaign in the US

In honour of National Bike Month in May, Brompton has launched Unique New York, its first and largest fully-integrated ad campaign in the US, with a take-over of NYC to mark its arrival. The campaign - featuring OOH, digital, video, and social elements as well as a series of pop-up events - aims to establish a distinctly New York identity for the brand in its key US market as Brompton shows it's like no other bike, just as New York is like no other city. Both built to last and incredibly fun.

Founded in 1975 in the UK and still made in London to this day, Brompton’s now-iconic urban bikes are foldable, come in electric or pedal-powered varieties, steel or titanium, and are ideal for commuting and urban exploration— especially for apartment-dwellers in NYC. 

Despite perceptions about cyclists as being mostly white and male, New York City has a more diverse breakdown of cyclists compared with the rest of the country, with 32% of cyclists being white, 29% Hispanic, 22% Black and 13% AAPI, according to a 2018 New York DOT survey. A third of all New York cyclists are also women. Developed by Brompton’s agency partner Milk Agency, the campaign celebrates the unique diversity of New York by tapping a diverse array of real New Yorkers as brand ambassadors who bring consumers on a 'day in the life' of their NYC Brompton journey:

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Brompton

President, North America: Juliet Scott-Croxford

VP of Marketing & Retail: Peter Yuskauskas

Marketing Manager: Tiffany Chang

Agency & Production

Managing Partner: Angela Wei

Executive Creative Director: Dan Scott-Croxford

Brand Partnerships Director & Producer: Maggie Stankaitis

Creative Technology Director: Rey Peralta

Creative Strategy Lead: Mickey McAlary

Design Director: Erin Fraser

Jr. Designer: Monica Lee

Jr. Copywriter: Alyssa Grubstein

Photographer: Jutharat (Poupay) Pinyodoonyachet

Cast: Jeff Staple, Roblé Ali, Lauren Servideo, Taji Ameen, Kaiomi Inniss, Christina Andrew

Editor: John Maloney

Music

Music: 'Dingbat'

Performed by: Shit Robot

Written by: Marcus Lambkin, Pat Mahoney and Dennis McNany

Licensed courtesy of: DFA Records

Flight PR, Mon, 16 May 2022 16:02:12 GMT