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Brittnell Anderson Joins Experiential Agency Cogs & Marvel as Design Director

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Former Landor creative brings design and technology mastery to SF office

Brittnell Anderson Joins Experiential Agency Cogs & Marvel as Design Director

Following the recent addition of creative director Jamie Shaw, brand experience agency Cogs & Marvel welcomes design director Brittnell Anderson to its San Francisco office. An innovative, award-winning creative technologist and designer, Anderson will collaborate with the agency’s US and Dublin teams to further expand and strengthen its ability to deliver impactful brand moments in physical spaces.

For much of his career, Anderson has excelled at navigating the line between design and technology, using his knowledge of 3D modelling, motion-graphic animation and effects, filming and editing, and emerging tech to help brands better connect to their audiences. At Cogs & Marvel, he will continue to leverage these skills to conceptualise, prototype, illustrate and develop events, spaces and experiences. This will also include the creation of materials for initial client presentations and refining experiential concepts to inform final design and implementation. 

“I joined Cogs & Marvel because I really enjoy the brand experience space and feel it’s a very dynamic and varied area to be in, full of so much opportunity for rich media storytelling,” explains Anderson. “The potential clients and areas for exploration are nearly limitless. I was also drawn to the fact that here I’ll have the opportunity to have some real impact on our direction and growth.”

Before joining the west coast hub, Anderson was the longtime design director and creative technologist at celebrated brand consulting and design agency Landor. There he worked with a variety of clients, from Fortune 10 corporations to local non-profit organisations, on projects ranging from international brand launches to rapid internal prototyping and concept work. Most notably, Anderson helped concept and create a recent AR-activated launch experience for Accenture’s Innovation Hub in India and assisted in visualising Accenture’s new office space within San Francisco’s Salesforce Tower.

He also co-founded the animation studio Cinematico, and created the Japan-based streetwear clothing line Numlok. Over the course of his career, his work has earned multiple awards, including a gold and bronze Cannes Lion and a Graphis Design gold for his work with ODC Dance Company. 

Now, as the newest member of Cogs & Marvel, Anderson will bring his vast skills as well as an empathetic and accessible approach to every experience they create. “Britt will be tasked with helping us communicate the big ideas required to create transformative experiences that deliver on our goal to change people, whether that means assumptions or behaviours,” says Cogs & Marvel’s US CEO Roisin Callaghan.

“Britt’s skill set pairs environmental design and 3D modelling with motion and animation chops,” adds Cogs & Marvel Creative Director Jamie Shaw. “Because we’re interested in pushing the creative possibilities, it made sense to bolster our capabilities in terms of mapping and rendering any idea we dream up, no matter how fantastical. Britt delivers that and much, much more.”

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Lore, Fri, 15 Feb 2019 14:18:58 GMT