Today, around 25 newspapers in the UK ran the same front page, launching the united #ThereWithYou campaign, which aims to reassure Britons during the covid-19 outbreak.
The campaign involves the publishers Archant, Reach, JPI Media, Newsquest and Iliffe, all of whom own local and regional press publications.
There are more than confirmed 242,000 cases of the novel coronavirus worldwide with nearly 10,000 deaths as of Thursday night, according to data from Johns Hopkins University. The UK has over 2,700 cases with nearly 140 deaths.
"When you're on your own, we're there with you," is the message on each paper’s front page. This is followed in all publications with a statement of the papers’ commitment to their communities and their vows to keep a reliable flow of news.
Part of the statement stresses the reality of the outbreak for people in the UK (although it is in common with many parts of the world at the moment): "Our lives are being turned upside down: schools are shutting down; parents are struggling to juggle work and home life; businesses are scrambling to protect their employees whilst safeguarding their very futures. Pubs, clubs, restaurants. Theatres, cafes, sports centres and many, many more small independent traders, all facing months of tradeless isolation.”
It adds, "We know that for you, having a constant feed of reliable news and information that you trust is vital, and this is our commitment to you: whatever happens, we will be there for you."