British Heart Foundation Ramps Up the Red

Did you know that coronary heart disease is the UK’s single biggest killer? It kills nearly one in six men and more than one in ten women and is responsible for almost 74,000 deaths in the UK each year, an average of 200 people each day. There are currently 2.3 million people in the UK living with coronary heart disease. 

 
On the first Friday of the month, 7 February, the British Heart Foundation (BHF) is asking the great British public to get involved with Ramp up the Red. Anything goes, as long as it’s red. 

 
Whether it’s wearing red make up, donning some fetching red trousers, a traffic-stopping little red dress or painting your nails a scarlet shade, the BHF is urging you to go as red as you dare and organise a Ramp up the Red party with friends, families and colleagues to raise funds that will go directly towards vital research, support and care for those suffering with heart disease.

 
If you want to get involved with Ramp up the Red, simply encourage your colleagues, friends or pupils to go red for a day. 

 
The BHF is the biggest funder of life-saving heart research in the UK to help everybody who suffers from a heart problem. This research has already made medical history but funds are urgently needed to fund further research.

 
Help mums, dads, grandparents or babies born with heart problems by Ramping up the Red for the BHF on 7 February and join the fight for every heartbeat.

 
Ramp up the Red this February to help fight coronary heart disease, the UK’s single biggest killer. To order your FREE fundraising pack, visit  bhf.org.uk/red or call 0800 0316 316 to sign up for your free fundraising pack.

 

 
CREDITS
Project name: Ramp up the Red
Client: (name, position and brand): Betty McBride, Policy and Communications Director. Nick Radmore, Head of Social Marketing and Brand
Creative agency: Grey London
ECD: Nils Leonard
Creative Director: Vicki Maguire and Peter Gatley
Agency producer: Ange Eleini, Joe Arojojoye
Creative producer: Rob Punchard
Account management: Sarah Jenkins, Sophie Fredheim
Planner: Ruth Chadwick
Media agency: PHD
Media planner: Monica Majumdar and Jessica Crawford
Production company: Stink
Director: Vaughn Arnell
Editor: Phil Currie
Producer: Astrid Edwards
DOP: Will Bex
Post-production: Framestore 
Audio post-production: Wave
Exposure: TV and print