Today, British Gas is launching the next phase of its 'Here to solve' campaign, created by The&Partnership. An evolution of the work launched at the beginning of the year, which reflects the changes to customers’ and colleagues’ lives during the Covid-19 outbreak.
Working within all social distancing measures and following a handful of British Gas colleagues, the campaign captures the work engineers and customer support teams are undertaking in the face of ongoing change. In response to the Covid-19 crisis, British Gas has rapidly adapted to meet the needs of its customers and support the most vulnerable in our society. National call centres have become virtual, run from colleagues’ kitchens and engineers have adopted strict safety measures so they can visit the homes of customers most in need of support.
Highlighted within the campaign is the company’s partnership with Trussell Trust. Engineers have repurposed their vans to become delivery vehicles for the network of 1,200 food centres. Food banks are being relied upon now more than ever, and together with Trussell Trust, British Gas engineers are making a difference in their local area by delivering food parcels, with a target of 50,000 deliveries per month.
The campaign aims to connect people with the lives of British Gas’ frontline staff, the instrumental work they’re doing and the business’ efforts to be there for people in every way they can. “The nation has been through so much over the last few weeks. We’re immensely proud of the efforts of all our colleagues and how they have responded to ensure we can continue to help and serve our customers when they need us most. This campaign is a reflection of that and a thank you to our customers for supporting us.” said Jill Dougan, marketing director at British Gas.
“We wanted to bring to life the stories of the people working tirelessly to help in the country’s moment of need: fixing boilers safely, answering customer calls from home and delivering from food banks, but we also wanted to share the relatable, human side of this effort." says Micky Tudor, executive creative director, Nucleus London. "The time spent driving, juggling looking after kids or stopping momentarily for a snatched tea break in a lay-by that all makes this possible.”
The timeline from brief to delivery was just ten days in total, 220 hours from briefing to play out with everything shot to social distancing guidelines. The film itself was shot in a day using GoPros, meaning it retains the distinctive point of view shot from the first ‘Here to solve’ campaign. Directed remotely by HLA’s Simon Ratigan, the campaign launches with a 60” and a 30” commercial and will be supported by digital and social executions.