British Gas Is Still ‘Here to Solve’ in New Campaign

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Working with The&Partnership, British Gas shows it continues to be here to help any way it can in new addition to the campaign for a country in lockdown
British Gas Is Still ‘Here to Solve’ in New Campaign
Today, British Gas is launching the next phase of its 'Here to solve' campaign, created by The&Partnership. An evolution of the work launched at the beginning of the year, which reflects the changes to customers’ and colleagues’ lives during the Covid-19 outbreak.

Working within all social distancing measures and following a handful of British Gas colleagues, the campaign captures the work engineers and customer support teams are undertaking in the face of ongoing change. In response to the Covid-19 crisis, British Gas has rapidly adapted to meet the needs of its customers and support the most vulnerable in our society. National call centres have become virtual, run from colleagues’ kitchens and engineers have adopted strict safety measures so they can visit the homes of customers most in need of support.

Highlighted within the campaign is the company’s partnership with Trussell Trust. Engineers have repurposed their vans to become delivery vehicles for the network of 1,200 food centres. Food banks are being relied upon now more than ever, and together with Trussell Trust, British Gas engineers are making a difference in their local area by delivering food parcels, with a target of 50,000 deliveries per month.

The campaign aims to connect people with the lives of British Gas’ frontline staff, the instrumental work they’re doing and the business’ efforts to be there for people in every way they can. “The nation has been through so much over the last few weeks. We’re immensely proud of the efforts of all our colleagues and how they have responded to ensure we can continue to help and serve our customers when they need us most. This campaign is a reflection of that and a thank you to our customers for supporting us.” said Jill Dougan, marketing director at British Gas.

“We wanted to bring to life the stories of the people working tirelessly to help in the country’s moment of need: fixing boilers safely, answering customer calls from home and delivering from food banks, but we also wanted to share the relatable, human side of this effort." says Micky Tudor, executive creative director, Nucleus London. "The time spent driving, juggling looking after kids or stopping momentarily for a snatched tea break in a lay-by that all makes this possible.”

The timeline from brief to delivery was just ten days in total, 220 hours from briefing to play out with everything shot to social distancing guidelines. The film itself was shot in a day using GoPros, meaning it retains the distinctive point of view shot from the first ‘Here to solve’ campaign. Directed remotely by HLA’s Simon Ratigan, the campaign launches with a 60” and a 30” commercial and will be supported by digital and social executions.
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Client

Client: British Gas

Marketing Director: Jill Dougan

Head of Customer Engagement and Acquisition: Andy Freeman

Marketing Manager: June Carter

Campaign Title: Here To Solve

AGENCY

Agency: nucleus

Executive Creative Director: Micky Tudor & Yan Elliot

Creatives: Hayley Hammond and Dan Dehlavi

Senior Producer: Rick Carter

Central Business Lead: Sarah Golding

UK Business Lead: Stephanie Trowbridge

Account Director: Darcy White

Account Manager: Carrie Pollock

Account Executive: Ffion Green

Central Strategy Lead: Sarah Clark

UK Strategy Lead: David Adamson

Planner: Olly Owen

UK Media Lead: Grace Raymond

Media Associate Director: Alex Sayliss

AV Associate Directors: George Viner and Lauren Gore

Digital Director: Amy Humphrey

Digital Associate Director: Shahyad Shahir

Digital Manager: Sophie Pearce

PR Lead: Laura Bevan

CRM lead: Jackie Bee

PRODUCTION

Production Company: HLA

Director: Simon Ratigan

Executive Producer: Mike Wells

Producer: Daniel Carter

Editors: The Quarry

Editor: Paul Watts

Grade: Bigbuoy

Colourist: Jonny Tully

Post Production: BigBuoy

Senior Post Producer: Glen Percival

VFX Supervisor: Luigi Russo

Sound Design: Big Kahuna

Sound Engineer: Nick Olsouzidis

Music Supervision: We Are Theodore

Music Supervisor: Arnold Hattingh

Music

Song: Can-Can (Peter's Friends)

Artist: Various Artists

Album: Cinema Classics, Vol. 11

Categories: Utilities, Gas

The&Partnership, 3 months ago