Thu, 12 Aug 2021 13:50:58 GMT
British Gas shines a spotlight on Hive’s new electric vehicle charging solution, showcasing how simple EV ownership can be with your own home charging solution.
The campaign encourages people to ‘electrify your driveway’ and shows in an eye-catching way how your driveway and electric vehicle can come to life when you have a home charging solution.
The playful disco themed creative centres around the newly launched Hive EV Charging solution. Through the award-winning Hive app customers can schedule and monitor the charging of their electric vehicle and installation is provided by an expert British Gas engineer.
An unassuming driveway is turned in to a brightly coloured dance floor as an electric car (featuring a new Vauxhall Mokka-e) is plugged into the Hive EV Charging point. A mix of six second and 15 second social and digital videos bring to life the full range of benefits, including cheaper overnight charging, scheduling a charge direct from your phone & expert British Gas installation.
Client: British Gas
Marketing Director: Andy Freeman
Senior Marketing Manager: Tarek Boudour
Marketing Manager: Rebecca Naughton
Digital Marketing Manager: Clarissa Mascheroni
Executive Creative Directors: Micky Tudor & Yan Elliot
Creative Director: Sam Willard
Creatives: Andy Clark & Briony Hey
Creative Services Director: Tom Loxley
Producer: Angus Lees
Managing Director: Sarah Clark
Business Lead: Stephanie Trowbridge
Senior Account Director: Cat Lynch
Strategy Lead: David Adamson
Senior Strategist: Olly Owen
Media Lead: Grace Raymond
Media Associate Director: Tim Williams
Digital Director: Amy Humphrey
Associate Director, Paid Social: Nick Jones
Categories: Utilities, GasThe&Partnership, Thu, 12 Aug 2021 13:50:58 GMT