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British Gas' Disco Driveway Spotlights Hive's Home Charging Solutions

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Campaign from Nucleus launches Hive's new home vehicle changing stations

British Gas' Disco Driveway Spotlights Hive's Home Charging Solutions

British Gas shines a spotlight on Hive’s new electric vehicle charging solution, showcasing how simple EV ownership can be with your own home charging solution.

The campaign encourages people to ‘electrify your driveway’ and shows in an eye-catching way how your driveway and electric vehicle can come to life when you have a home charging solution. 

The playful disco themed creative centres around the newly launched Hive EV Charging solution. Through the award-winning Hive app customers can schedule and monitor the charging of their electric vehicle and installation is provided by an expert British Gas engineer.

An unassuming driveway is turned in to a brightly coloured dance floor as an electric car (featuring a new Vauxhall Mokka-e) is plugged into the Hive EV Charging point. A mix of six second and 15 second social and digital videos bring to life the full range of benefits, including cheaper overnight charging, scheduling a charge direct from your phone & expert British Gas installation. 

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Client: ​ British Gas

Marketing Director: ​ Andy Freeman

Senior Marketing Manager: Tarek Boudour

Marketing Manager: Rebecca Naughton

Digital Marketing Manager: Clarissa Mascheroni


Agency: ​nucleus

Executive Creative Directors: ​ Micky Tudor & Yan Elliot

Creative Director: Sam Willard

Creatives: Andy Clark & Briony Hey

Creative Services Director: Tom Loxley

Producer: Angus Lees

Post-Production: Agile

Managing Director: Sarah Clark

Business Lead: ​Stephanie Trowbridge

Senior Account Director: ​Cat Lynch

Strategy Lead: ​David Adamson

Senior Strategist: ​Olly Owen

Media Lead: ​Grace Raymond

Media Associate Director: Tim Williams

Digital Director: ​Amy Humphrey

Associate Director, Paid Social: Nick Jones

Categories: Gas, Utilities

The&Partnership, Thu, 12 Aug 2021 13:50:58 GMT