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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

British Gas' Disco Driveway Spotlights Hive's Home Charging Solutions

12/08/2021
Advertising Agency
London, UK
94
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Campaign from Nucleus launches Hive's new home vehicle changing stations

British Gas shines a spotlight on Hive’s new electric vehicle charging solution, showcasing how simple EV ownership can be with your own home charging solution.

The campaign encourages people to ‘electrify your driveway’ and shows in an eye-catching way how your driveway and electric vehicle can come to life when you have a home charging solution. 

The playful disco themed creative centres around the newly launched Hive EV Charging solution. Through the award-winning Hive app customers can schedule and monitor the charging of their electric vehicle and installation is provided by an expert British Gas engineer.

An unassuming driveway is turned in to a brightly coloured dance floor as an electric car (featuring a new Vauxhall Mokka-e) is plugged into the Hive EV Charging point. A mix of six second and 15 second social and digital videos bring to life the full range of benefits, including cheaper overnight charging, scheduling a charge direct from your phone & expert British Gas installation. 


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