Meet the Superhumans and Three Little Pigs triumph
London’s production community were out in force on Monday night as they celebrated the best commercial craftsmanship from the past year. The British Arrows Craft Awards recognised achievement in every aspect of production, from stunts to sound design, with Channel 4’s Meet the Superhumans and The Guardian’s Three Little Pigs emerging with the biggest prizes of the evening.
Meet the Superhumans director Tom Tagholme won gold in Direction while Gwilym Gwillim and Rory Fry were recognised with the Achievement in Production Award. Tagholm, alongside collaborator Tim Hardy also took Gold in Recorded Music. Cinematographer Luke Scott from Vision @ Wizzo, took a silver award for his contribution to the Paralympic spot.
Three Little Pigs was named ‘Best Crafted Commercial’ with Ringan Ledwidge taking the silver Direction award.
It was also a big night for Johnnie Burn and Warren Hamilton of Wave who received the prestigious Fellowship award.
But while there were plenty of familiar faces taking to the stage, the actor and actress awards went to performers currently at a rather early stage in their commercials career. Child actors Lewis McGowan, the star of last year’s John Lewis Christmas ad the Long Wait, and Pixie Davies, who appeared in the Oreo ad ‘The Explanation’, attended the ceremony with their families.
The ceremony was presided over by Chairman Lizzie Gower of Academy Films and introduced by Angelos Epithemiou (aka comedian Renton Skinner) who treated the audience to a spoof of the recent Brad Pitt Chanel ad.
For a full rundown of the winners, head to the British Arrows site here.